Global Product Marketing Manager - Ocean Freight

Rhenus logistics (Bangkok City, Thailand)

Bangkok, Thailand

The Rhenus Group is one of the leading logistics specialists with global business operations and annual turnover amounting to EUR 7.5 billion. 40,000 employees work at 1,320 business sites in more than 70 countries and develop innovative solutions along the complete supply chain. Whether providing transport, warehousing, customs clearance or value-added services, the family-owned business pools its operations in various business units where the needs of customers are the major focus at all times.

Detail posisi

This role provides strategic direction and product expertise to the Marketing team, playing a vital role in go-to-market strategy, product positioning, and customer engagement for Ocean freight solutions.

Kewajiban

You will be contributing to that vision by…
• Content Development & Sales Enablement: Supporting the development of impactful sales materials, product briefs, case studies, and campaign content to enable effective sales strategies.
• External Communication Plan: Co-building communication strategies with the Marketing team, emphasizing unique selling points (USPs) and feeding website and social media content.
• Customer Case Studies: Collaborating with Sales and Operations Excellence teams to create success stories for use in marketing campaigns and social media.
• Product Campaigns: Launching and coordinating product awareness and lead generation campaigns, scaling successful initiatives across regions.
• Product Launches: Planning and executing product launches for new Ocean freight services and enhancements.
• Product Expertise: Acting as the primary point of contact and subject matter expert within the Business Unit, collaborating with the Go-to-Market team on product positioning, customer segmentation, and market insights.
• Product Guardian: Ensuring alignment with the group’s brand and approved sub-brands.
• Product Expertise & Training: Delivering training to Sales, Operations, and Marketing teams, keeping them informed on product updates, industry trends, and marketing initiatives.
• Event Coordination: Organizing BU-related events with the support of the Group Event Team.

Kualifikasi

What skills & experience you’ll bring to us
• Minimum of 3 years in Content Marketing, preferably within the logistics industry.
• Proficiency in executing multi-channel marketing campaigns.
• Strong analytical skills for data interpretation and actionable insights.
• Excellent written and verbal communication skills.
• Project management expertise to handle multiple priorities.
• In-depth knowledge of Ocean freight and logistics industry dynamics.
• Strategic thinker, customer-focused, proactive, and a team player with the ability to work independently.