Branding Officer
Detail posisi
We are seeking a proactive, dynamic, and creative Branding Officer to support the development, management, and protection of the company’s brand identity, reinforcing its position as a global leader in sustainability and innovation within the chemical industry. In this role, you will assist in executing brand strategies, contribute to the coordination of visual and verbal branding elements, and help ensure consistent communication across various channels.
Kewajiban
• Support Brand Identity Implementation:
• Ensure consistent application of GC’s brand guidelines across all internal and external materials, including presentations, reports, and digital content.
• Collaborate with various departments to develop branding materials that align with GC’s sustainability-driven vision and mission.
• Assist in creating and rolling out new brand assets that highlight GC’s sustainability initiatives and innovative leadership.
• Assist in Brand Strategy Execution:
• Work closely with the branding team to help execute GC’s global brand strategy, ensuring that all efforts align with the company’s vision of sustainability and innovation.
• Provide administrative and creative support for brand positioning efforts related to new product launches and corporate initiatives by gathering market feedback and insights.
• Support Content Creation & Coordination:
• Assist in developing and coordinating branded content for digital platforms, including the corporate website, social media channels, and internal communication tools.
• Support designers, agencies, and communication teams in creating compelling content that enhances GC’s brand visibility and messaging.
• Support Digital & Social Media Branding:
• Assist in managing GC’s brand presence across social media platforms, ensuring consistency in messaging and visual identity.
• Work with the digital marketing team to optimize brand visibility online, leveraging digital trends and data insights for improvement.
• Assist in Event & Campaign Branding:
• Support branding efforts for corporate events, trade shows, and public engagements, ensuring consistency with GC’s sustainability and innovation narratives.
• Assist in coordinating branding efforts for company campaigns and sustainability initiatives by providing branded materials and content.
• Monitor & Report on Branding Efforts:
• Support tracking and reporting on branding initiatives by collecting feedback and performance data, offering insights for improvement.
• Assist in conducting competitive analysis to stay updated on industry trends and assess branding strategies within the chemical sector.
• Support Internal Branding Initiatives:
• Collaborate with HR and internal communications teams to help promote internal branding efforts, ensuring employee engagement aligns with GC’s values.
Kualifikasi
• Detail-oriented and eager to learn.
• Capable of contributing creative ideas that enhance GC’s brand presence.
• Strong communication skills to ensure consistent messaging across various channels.
• Ability to collaborate effectively with internal teams and external partners.