Area Product Manager

Peerapat Technology Public Company Limited (“the Company” or “PRAPAT”) was initially called Peerapat Chemical Industry Company Limited, founded by Mr. Suebpong Ketnute (“Khun Suebpong”) who has a vast knowledge and experience in Industrial Cleaning and Disinfectant Business with a group of schoolmates graduating from the same educational institution. Mr. Suebpong graduated from the Faculty of Science, Department of Chemistry Engineering, Chulalongkorn University. He started working with BASF (Thai) Company Limited (“BASF”) from Germany, a leading global company in the business of industrial cleaning agents. While working at BASF, Mr. Suebpong had the opportunity to lead the team to study the business expansion project of BASF on cleaning agents used for industrial machinery, which was novelty for Thailand at that time. However, BASF changed its main shareholder structure, therefore the project was eventually cancelled. Later, Khun Suebpong sees beyond the cleaning agent business for the food and tourism industry in Thailand as an opportunity to grow in the future. Therefore, he persuaded his schoolmates to establish Peerapat Chemical Industry Co., Ltd. in 1988 with a registered capital of 2.00 million Baht. The Company started its business as a manufacturer and distributor of laundry detergents for large washing machines which require special detergents that are different from washing by hand or other small washing machines. In the early days of marketing, the Company focused on hotel and hospital customers providing large-volume laundry services and using large washing machines. Subsequently, with the vision of the management team to expand the market for products and services related to such key customer groups. Therefore, the Company has researched and developed various ranges of solutions to floor cleaning products, cleaning solution for kitchen and equipment for swimming pool systems in order to expand the business to a full range of services for the main customers. Afterward, the management team plans a long-term business strategy to expand customer groups to more industries and factories. Therefore, the Company researches and develops disinfectants to market specific products to this group of customers, especially customers in food and beverage factories who require hygienic disinfection, but not harmful to health and not causing harm from contamination to manufactured food or beverages. Furthermore, the management team has also developed a strategy to support the Company's reagent sales by recruiting and importing equipment such as automatic detergent dispensers for laundry and sterilization applications, importing automatic dishwashing machines from abroad to sell for the kitchen work group, which helps support the sale of dishwashing liquids and drying agents, as well as importing and distributing various comprehensive swimming pool equipment, such as pump systems, swimming pool treatment systems, etc.