AVP Global Marketing Communication
Detail posisi
Kewajiban
• Develop and manage brand and corporate communication strategy and plans including branding, IMC, digital and social media strategy
• Work with communication, media, external partners to achieve goals of business including production of advertising and marketing collateral
• Work with communication and media agencies to execute effective media communication and media planning to achieve KPI and ROI targets
• Ensure consistency of brand and company to all marketing material
• Monitor and report brand performance vs. KPI/ROI of advertising and media spend and develop action plans to optimize results
• Coach and lead teams to achieve results and performance
Kualifikasi
• Minimum of 10 years of experience in branding, marketing communication, media planning, CRM, campaign management, and Digital Marketing
• Strong background product planning or strategic planning, advertising production, IMC planning and dissemination techniques and methods. Good at script/copy writing, PR news ideation and press kit, communication, and visual media relate to TV, Radio, POP, Digital media’s techniques, platforms and media
• Strong knowledge in Brand building, Corporate Identity Usage, Effective Communication Plan, Marketing Research
• Strong leadership, analytical, and communication skills
• Global/regional experience is required
• Fluency in Thai and English