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Detail posisi

PAT Luxury Group is a reputable retail management company in Bangkok, focusing on luxury retail products. The CRM Officer will be responsible for developing strategies to enhance customer satisfaction and loyalty, managing loyalty programs, and analyzing customer data.

Kewajiban

• Develop CRM Strategies:
• Plan and develop customer relationship management strategies to enhance customer satisfaction and loyalty.
• Create and maintain an up-to-date and accurate customer database.

• Design and Implement Loyalty Programs:
• Design and manage loyalty programs to attract and retain customers.
• Analyze customer data to determine promotions and special offers that meet customer needs.

• Direct Communication and Marketing:
• Develop and execute direct marketing campaigns through various channels such as email, SMS, and social media.
• Monitor and improve customer communications for maximum effectiveness.

• Data Analysis and Performance Measurement:
• Collect and analyze customer data to understand purchasing behavior and trends.
• Prepare reports and analyze the performance of CRM campaigns, providing suggestions for improvements.

• CRM System Development and Management:
• Work with the IT team to develop and improve CRM systems to meet business needs.
• Train and guide employees on the effective use of the CRM system.

• Build Customer Relationships:
• Coordinate with different teams to provide efficient customer service and respond quickly to customer needs.
• Track and evaluate customer satisfaction, presenting methods for improvement.

Kualifikasi

• Bachelor’s degree or higher in Marketing, Business Administration, or related fields.
• 1-3 years of experience in CRM or marketing.
• Proficient in data analysis and relevant software, such as Excel.
• Strong communication skills and problem-solving abilities.
• Ability to work in a team and manage projects effectively.