Retail Marketing Specialist
Detail posisi
Kewajiban
• Drive performance delivery in Thailand for retail segments including product/brand/portfolio management, key influencers engagement and, budget management, and all technology requirements.
• Develop annual /medium term marketing plans and manage implementation of marketing activities to fit channel requirement and maximum growth & profitability.
• Build relationships with end users and key influences in all segments to ensure our brand has a strong advantage over competition in each segment.
• Manage market offer, portfolio management and innovation base on channel/end use segment needs.
• Understand the customer journey and end used segment needs by analysis BHC/U&A and others research to develop annual plan and mkt communication strategy.
• Work with sales/ trade marketing to make sure the communication message and marketing program.
• Work with digital/media agencies to manage and explore new developments in the digital landscape to find ways to more effectively deliver the communication and business objectives.
• Work with agencies to manage and create marketing campaigns that align with brand message and strategies.
• Excellent execution and performance monitoring for all marketing tools, activities, events, sponsorship, etc.
• Manage overall POS material or product catalogue or marketing function initiatives.
• Build relationships with cross in Marketing functions.
Kualifikasi
• Bachelor’s or master’s degree in business administration or related field.
• 5-7 years+ Experience in brand & channel marketing.
• Experience in Sales, Marketing Communication and Digital marketing would be an advantage.
• Strong Leadership, Good Interpersonal skills, ability to manage multi-task, adapt influence, network and inspire others.
• High responsibility and ability to work under high pressure and dare to challenge for better work.
• Understand internal and external customer needs and strive to exceed their expectations.
• Analytic, Innovative, actively look for new ways to do things better, faster and more efficiently.
• Good command of English and computer literacy.
• Personal own car and a valid driving license.
• Travelling is required from time to time.