Brand Manager

NR Instant Produce PCL (Samut Sakhon, Thailand)

Samut Sakhon, Thailand

NR Instant produce Public Company Limited or NRF is a global producer of sustainably produced foods based in Thailand. NRF primary purpose is global food system transformation for a more inclusive and sustainable world that will enable society to transition to a low carbon world or a green economy. We believe in the near future everyone should be consuming sustainably produced foods that improve the lives of our stakeholders from our producers all the way down to our consumers. We have three primary verticals 1) Alternative proteins 2) Ethnic foods and 3) functional foods. Central to our purpose is our belief that foods produced from alternative proteins will be a part of our daily consumption and our primary strategy is to be the largest co-manufacturer of alternative protein ingredients and foods in the world.

Detail posisi

NR Instant Produce Public Company Limited (NRF) is a leading Southeast Asian food manufacturer and distributor based in Thailand, producing its own signature brands, private label products, and co-packaging lines. The company has diversified into plant-based business and eCommerce not only in Thailand but also in the USA and Europe.

Kewajiban

• Develop and establish a long-term strategy for NRF own brand (Por Kwan, Sabzu, Lee Brand, Thai Delight, De De) portfolio. This involves defining commercial objectives and necessary achievements. Includes identifying business opportunities in both existing and new channels/customers, such as categories, products, occasions, channels, and consumers/customers.
• Analyze information and related data e.g. Sales, Market, Competitors, Brand performance tracking.
• Build brand awareness and increase brand value and profitability.
• Integrate the umbrella brand positioning and adapt it to guide and drive all brand activations, including product, packaging, design, pricing, connections, innovation, and distribution.
• Collaborate closely with the Food Service Business Development team to work with internal and external stakeholders, expanding business through brand collaboration and innovative menu creation.

Kualifikasi

• Bachelor’s degree or higher is required.
• A minimum of 6 years of work experience in brand marketing within the food & beverages manufacturer.
• Demonstrated ability in strategic thinking, decision-making, and problem-solving.
• Enthusiasm for food and beverages, with a keen interest in staying abreast of F&B trends and enjoying new food and beverage experiences.
• Advanced analytical skills, with the ability to analyze data and identify solutions to complex issues.
• Self-motivated with a drive to set and achieve challenging business goals.
• Effective communication skills, including negotiation and strong presentation abilities.
• Strong leadership qualities, with excellent interpersonal skills, teamwork capabilities, and people management experience.
• Discipline in managing business processes.