Digital Marketing - Biddable Media Specialist (3-5 Years experiences)
Detail posisi
The Digital Marketing - Biddable Media Specialist is responsible for managing and optimizing biddable media campaigns across various channels to achieve corporate goals and objectives.
Kewajiban
• Marketing Channel Expertise - In-depth knowledge of biddable channels, including but not limited to Search, Display, Video, Social and Programmatic. Direct response campaign delivery, optimize, implement campaigns across the accounts in line with the corporate/campaign goals and objectives.
• Campaign optimization and managing on budgets; making changes to improve performance. For example, testing new bid strategies, pacing adjustments, placement expansion, campaign exclusions, audience refining and manage on budgets in line with the target KPIs and strategies
• Measure the effectiveness of the campaigns across your assigned accounts by using a variety of in-house, proprietorial, and third-party tools to produce regular reports containing informative descriptions of campaign activity, suitable advice and recommendations with a clear summary of performance against the key performance indicators
• Tracking tag management / implementation, and working with Campaign Manager or DMP’s, with experience of creating audience segments, pushing these to execution, campaign optimization, and evaluation.
• To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each campaign/ project
• To work closely with the digital marketing team to ensure that each campaign is kept up-to-speed with progress and results
Kualifikasi
• Degree: Bachelor in Mass communication or related filed
• Experience: Minimum 2 to 3 years direct experiences
• Ability to work in a fast-paced, deadline driven, cross-functional team
• Have deep practical and technical experience of Search, Display, Video, Social, Programmatic and also a range of channels including Display, Video 360 and Campaign Manager
• Good working knowledge of major social media channels including Facebook and Twitter, with experience of running paid advertising campaigns on these platforms preferable
• Basic knowledge of Google Analytics and other major third-party analytics platforms
• Excellent verbal and written communication skills
• High level of proficiency in Microsoft Word/ Excel/ PowerPoint