Shopper Marketing Activation Executive (Online & Project) - Grocery Sales

Nestlé Thai (Pathum Wan)

Bangkok, Thailand

Nestlé is the world's leading Nutrition, Health and Wellness Company. Our mission of "Good food, Good life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Nestlé is a people-inspired company; respect and trust are our greatest strengths. We place high value on the unique perspectives that people bring to our team which sharpens our performance and drives our business. We welcome all applicants without regard to race, religion or belief, national origin, disability, marital, sexual orientation or age. At Nestlé, We believe that the many different backgrounds, ways of thinking and cultural experiences of our people at every level of our business, makes for a richer workplace and gives us the insight and innovation to grow and continually delight our equally diverse consumers.

Detail posisi

We're Nestle, the world's leading food and beverage company, contributing to Thailand's economy, society, and environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'.

Kewajiban

• Implement Tourist project in order to achieve sales target, category strategy across in-store & in-outbound execution excellence.
• Plan media strategy for one nestle communication to reach targeted tourist shoppers and work with agency for effective media content and platform.
• Plan budget with effective on ROI.
• Evaluate the programs/campaigns and provide recommendation.
• Coordinate with cross functional team to ensure end to end process of Tourist project (Sales team, related Customers, Innovation team, BUs, Marketing & consumer communication team).
• Drive strategic shoppertainment experience to build customer engagement & increase returning visitor to the official stores. (inhouse livestreaming and video content creative input to agency).
• Execute CPAS include image and caption across Click & Mortars.
• Ensure top rank key word organic search in E-retailers and regularly update hero image across categories in Click & Mortars to accelerate sales on emerging businesses both B2C & E-B2B.
• Plan customer roadmap and KPI evaluation to accelerate sales growth and customer loyalty.
• Plan monthly activity with effective on communication to targeted shopper.
• Manage customer database and monitor journey plan by monthly to comply with the business model.
• Q&A with cross functional team (sales team, customer, call center, sales operation) to solve issue and prepare relevant information.
• Implementation plan with agency to ensure flawless execution on business objectives.

Kualifikasi

• Bachelor’s degree in related fields.
• Minimum 2-3 years experience in digital marketing, trade marketing in E-com business.
• Strong commercial understanding of digital assets both retailer media and social media/ Google etc. to enhance online shopper experiences.
• Creative bent of mind to be able to design specific shopper activations and digital assets to communicate the prop/campaign.
• Working equation with agency resources and ability to drive accountability and high-quality delivery from E-commerce agencies.
• Strong project management & coordination skills in navigating matrix environment.
• Sound analytical and project management skills.
• Good team working skills – mindset to collaborate and prioritise business goals.
• Drive for continuous improvement and strong people management skill.