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Shopper Activation Manager (POSM)

Nestlé Thai
Nestlé Thai (Pathum Wan)
Bangkok, Thailand 🇹🇭
Nestlé Thai
Nestlé is the world's leading Nutrition, Health and Wellness Company. Our mission of "Good food, Good life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Nestlé is a people-inspired company; respect and trust are our greatest strengths. We place high value on the unique perspectives that people bring to our team which sharpens our performance and drives our business. We welcome all applicants without regard to race, religion or belief, national origin, disability, marital, sexual orientation or age. At Nestlé, We believe that the many different backgrounds, ways of thinking and cultural experiences of our people at every level of our business, makes for a richer workplace and gives us the insight and innovation to grow and continually delight our equally diverse consumers.

Detail posisi

We're Nestle, the world's leading food and beverage company, contributing to Thailand's economy, society, and environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'.

Kewajiban

• To deliver end-to-end support to Brand/Category, Channel and Sales teams in the conceptualization, management and delivery of in-store display and merchandising solutions to deliver best in class in-store merchandising standards and engaging shopper communication.
• Lead the visualizing in-store picture of success for each category in each channel along shopper path to purchase including POSM guidelines, visuals, merchandizing guidelines, core range identifications, category/product adjacencies, based on shopper understandings/insights & investments for each category/channel with an alignment with the guideline from Category Development team.
• Responsible for evaluating return on investment of the in-store implementation of both space investment (range/assortment/re-layout included) and visibility investment for each category / channel / key customer.
• Accountable and Responsible for continuously seeking to improve in-store visibility for Nestle categories and brand ensuring high engagement and relevancy with Nestle shoppers.
• Drive shopper communication for the category along path to purchase by turning shopper insight into action.
• Lead to build capability of Nestle commercial team on shopper communication along path to purchase, driven by shopper insight.
• Responsible for developing and coaching direct reports, ensuring PDP discussions are conducted on time.

Kualifikasi

• More than 5 years experiences in trade marketing, space planning and in-store vision
• Preferred mixes experiences in space planning and in-store vision
• Have knowledge and solid evidence in display solution in FMCG both offline and online
• Good organization awareness
• Good interpersonal skill to work with key stakeholders
• Able to lead and coach direct report

Keuntungan

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Huneety A.I Salary Estimate
50,000 - 85,000 THB per month