Category Management Manager - Nestlé Nutrition

Nestlé Thai

Nestlé Thai (Pathum Wan)

Bangkok, Thailand

Nestlé is the world's leading Nutrition, Health and Wellness Company. Our mission of "Good food, Good life" is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night. Nestlé is a people-inspired company; respect and trust are our greatest strengths. We place high value on the unique perspectives that people bring to our team which sharpens our performance and drives our business. We welcome all applicants without regard to race, religion or belief, national origin, disability, marital, sexual orientation or age. At Nestlé, We believe that the many different backgrounds, ways of thinking and cultural experiences of our people at every level of our business, makes for a richer workplace and gives us the insight and innovation to grow and continually delight our equally diverse consumers.

Klik untuk mencari pekerjaan serupa di Thailand:

Fungsi pekerjaan: Pemasaran

Industri: Perdagangan & Distribusi FMCG dan Katering Pengolahan Makanan, Minuman & Pakan

Detail posisi

We're Nestle, the world's leading food and beverage company, contributing to Thailand's economy, society, and environment. Join us in delivering our purpose of 'unlocking the power of food to enhance quality of life for everyone, today and for generations to come'.

Kewajiban

• To identify business opportunities based on Market & Category insight, leading category development in MT channels via Shopper Marketing activities.
• Gather market and category insights, analyze and translate data into information in order to develop channel plan (ICP) for MT (JBP) (across prioritized sub segment) based on internal sell in & sell out data and shopper data (i.e. Kantar, EGG data and Nielsen data)
• Develop a strong pipeline and the ideal fundamental setup in TH by collaborating with the category development manager to determine product assortment and picture of success per shop type.
• Build in depth understanding of local shoppers, consumer and customers to create brand awareness and product visibility at store level in MT (i.e. in-store roadshow, shelf display and sampling).
• Create annual promotion plan and propose additional promotion to stimulate sales off-take and evaluate spending vs net sales to align with setting budgets.
• Provide market and internal business insight to develop pricing strategy across distribution channel.
• Communicate and work together with the sales team and the demand planner to provide bottom-up forecasts by channel and customer based on the BTL/ ATL activities plan.
• Responsible and accountable for end-to-end communication and operation flow in modern trade and traditional, as well as for tracking progress, executing launch plans in store.
• Support the development of NPD Trade Launch materials suitable to the customers profile.
• Lead and Provide guidance and selling tools to PNA (brand promoters) and Merchandisers team when approaching shoppers (i.e. incentive scheme, product training, shopper engagement tool)
• Ensure that strategies and plans are implemented at retailer level which deliver category growth based on consumer, shopper and customer insights. (Category Strategy implementation).
• Recommend and Develop actionable in-store solutions based on a clear understanding on shopper behavior within the Category.
• Establish clear promotional guidelines and continuously evaluate the effectiveness of our promotions.

Kualifikasi

• 5 years' experience in Trade Marketing/ Category Development and/or Marketing with Sales experience in FMCG is preferable.
• Channel Analysis, POSM Development, field Activation.
• Project management.
• Multiple stakeholders management, internal-external, also in English.
• Good command of English.

Keuntungan

Huneety A.I Salary Estimate

56,000 - 145,000 THB per month