Brand Manager LSM (YAYOI)

MK Restaurant Group (Bang Na, Bangkok)

Bangkok, Thailand

MK Restaurant Group has been emphasizing on developing our personnel within the organization to enhance our qualities and stabilities. We had been focusing on developing our personnel ability to make sure that the quality of our 10,000 staffs meet international standard. Besides salary and coverage fringe benefits, MK Restaurant Group also supports all of our personnel to have a happy life. Working to strengthen sustainable living and cultivating the mind in service.

Detail posisi

The Brand Manager LSM (YAYOI) is responsible for designing and driving Local Store Marketing strategies to increase sales and visit frequency, while executing various marketing campaigns and analyzing performance.

Kewajiban

• Understand consumer and data insight and design and drive LSM (Local Store Marketing) strategy with the goal to increase sales and visit frequency in specific partners, provincial and regional sales.
• Plan and execute all LSM marketing, including database, email, social media, store experience and display advertising campaigns.
• Provide competitor analysis on LSM offerings and campaigns by identifying market trends, customer voice, pricing/business models and sales.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Track sales and campaign performance against target/forecast and analyze for future action plan.
• Collaborate with the Customer Service team, Operation team to monitor feedback and make campaign improvements.
• Measure and report performance of all campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Build teamwork with internal cross-functional team for effective project management.
• Carry out any other assignments assigned by supervisor.

Kualifikasi

• 5+ years experience in Casual Dining Restaurants, Quick Service Restaurants, FMCG, or any related industries in Marketing field.
• A minimum Bachelor's degree in Marketing or Management related field.
• Highly creative with experience in identifying insights and devising LSM campaigns.
• Good background in advertising/creative work judgment.
• Strong analytical skills and data-driven thinking.
• Ability to travel up-country, some of the time.