Product Marketing

Mazda Sales (Thailand) Co., Ltd. (Vadhana)

Vadhana

Bangkok, Thailand

"Mazda Sales (Thailand) Co.,Ltd." established since 1990 our company is responsible for all facets of sales, marketing, service, parts and support for customers and dealers. For Mazda Sales (Thailand) Co., Ltd. there are two fundamental areas of importance : - The satisfaction of customer with Mazda after sales service - The ability of the dealer showroom experience to adequately introduce customers to Mazda products in a comfortable and meaningful manner Moreover we do both create ZoomZoom products with impressive service and also providing career development for our people.

Detail posisi

Focus on Product Marketing activity for optimizing the target of Marketing Department in order to achieve business objectives and responsible for improvement process.

Kewajiban

• Ensure successful launch of new products (Enhance BRAND Image and Maximize Volume)
• Develop the benchmark information to ensure competitive product content
• Support Training team to develop points of sales materials for training
• Manage product launch plan and coordinate with all parties in charge to ensure a successful launch of the product
• Communication of product marketing actions to all internal parties and dealer network
• Develop Product Marketing Plan to maximize volume, profit and brand image
• Develop product marketing strategy to ensure volume, revenue and profit
• Analyze the industry and competitors’ data and develop recommendation for product marketing approach
• Define product/price positioning to ensure marketability and competitive advantage
• Watch the sales progress of Mazda product and develop the proposed product action if necessary
• Coordinate with accessory development team to create the local action that support vehicle sales and ensure return on investment
• Ensuring effective coordination between all related functions

Kualifikasi

• Bachelor’s degree in Automotive Engineering, Marketing, Business Administration, or a related field.
• 5 - 6 years of experience in product marketing, preferably in the automotive industry or a related sector.
• Strong understanding of product lifecycle management and go-to-market strategies.
• Excellent project management and coordination skills to ensure smooth cross-functional collaboration
• Strong communication and problem-solving skills
• In-depth knowledge of the automotive industry, including trends, competitive landscape, and customer preferences
• Attention to detail
• Proficient in both written and spoken English