Assistant Manager - Media Planning
Detail posisi
Kewajiban
• Plan Slot and execute media & campaigns in multiple channels (Makro: FB /IG / LINE / YouTube).
• Provide accounts and handle day-to-day operations to ensure the campaign’s results achieve the goals.
• Monitor the results of all owned media campaigns to ensure they run smoothly and achieve goals.
• Provide monthly performance reports, conclusions, and recommendations.
• Coordinate with the Makro Store to provide Google Business and Line@store.
• Work together with venders, and the communication team to make offline and online material for Makro campaigns.
Kualifikasi
• Bachelor’s degree in marketing, communications, business, or a related field.
• 2–3 years of experience in digital media planning and buying, preferably in Retail, FMCG industries.
• Proven experience with digital media platforms such as Facebook, LINE, YouTube, Google advertising, and display networks.
• Strong understanding of digital marketing metrics, tools, and analytics (e.g., Google Analytics, Facebook Ads Manager).
• Data-driven mindset with the ability to analyze campaign performance and optimize accordingly.
• Excellent communication and management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in Microsoft Excel, Word, and PowerPoint.