Head of Marketing & Project Sales (CMO for Real Estate Business)
Detail posisi
Kewajiban
• Marketing Strategy and Execute a Marketing Plan, while effectively managing brand and reputational risk, to ensure the brand is optimally aligned with the organization’s strategic objectives
• Ensure the Company Branding and Positioning Strategy is communicated in a compelling and consistent manner across all channels and touch points
• Responsible for Market Research Studies and analyze the results in order to better understand the market and customer insight
• Utilize Marketing and Customer Insight to identify customer segmentation for a product or service and then develop marketing strategy & action to meet company performance target
• Create and implement innovative omni-channel acquisition strategies & campaigns via strong collaboration with product, sales, and technical teams
• Expand, develop, and maintain media relationships to create a positive external and internal image associated with brand recognition.
• Spearhead the creation and maintenance of the organization's digital footprint, while effectively utilizing SEO, SEM
• Plan, direct and coordinate marketing budgets, ROI and successfully develop cost effective solutions
Kualifikasi
• Bachelor's Degree in Business, Marketing, Communications or related field
• 10+ years of progressive experience in planning, managing and executing multi-segment marketing campaigns
• Experienced in the Real Estate is needed
• Experienced in Sales Management is a plus
• Experienced in delivering marketing messages though video, mobile platforms and social media
• Excellent communication and presentation skills with the ability to communicate effectively across various departments and create best-in-class content.
• Proven leaderships expertise with effective team building skills and conflict resolution management.
• Highly organized and able to multi-task and manage multiple projects and competing priorities without sacrificing accuracy or efficiency.