Assistant Marketing Manager

LUXASIA (Thailand) (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

LUXASIA is the leading beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Montblanc, Maison Francis Kurkdjian, Rabanne, Salvatore Ferragamo and SK-II. LUXASIA has also established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Detail posisi

The Assistant Marketing Manager is responsible for managing the marketing division, overseeing P&L and budgets for their brand, and ensuring effective training for Marketing Executives to enhance their skills and brand presence.

Kewajiban

• Be responsible for P&L and budgets for own brand
• Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how
• Provide leadership direction to the team and strengthen brands market presence
• Achievement and accountability for individual brand targets - up to profit contribution level for each brand
• Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku
• Develop brand specific marketing calendar
• Conceptualize, plan, and ensure timely implementation of launches, promotions and brand specific animations, consumer events
• Develop and provide marketing collaterals (i.e., POS displays etc.)
• Devise customer recruitment plans for each brand - eg. Workshops, promotional activities, etc.
• Devise customer retention programs and CRM brand-specific activities to drive brand sales
• Accountability and tracking for the brands' Advertising & Promotional Expenditure
• Accountability for individual brands' inventory levels in order to maintain healthy inventory turnover ratio on each brand
• Stock forecasting on new and existing products (including GWPs) of brand responsible
• Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels
• Work with sales team to provide support to garner entry into alternative distribution channels
• Develop strong and good working relationship with the media journalists
• Conceptualize, plan and implementation of PR launches
• Conceptualization and implementation of PR kits, releases etc.
• Compilation and valorization of press coverage by brand - especially on key launches and animations
• Provide leadership, guidance and direction for team members towards building and strengthening internal department structure
• Able to react to change productively and handle other essential tasks as assigned
• To have a strong and good working relationship with brand partners
• To have a strong and good working relationship local internal team and regional team

Kualifikasi

• Marketing or Sales experience in beauty industry will be an added advantage
• Strong presentation and communication skills
• Marketing type, initiative, dynamic, highly committed and result-oriented
• Experience in marketing budget planning and P&L analytical
• Pleasant and Mature personality, well organized and hardworking style
• Good at problem solving, quick to respond and able to work outside when needs
• Excellent, proven interpersonal, verbal and written communication skills
• Excellent computer literacy in MS-Office (Word, Excel, PowerPoint)
• Fluent in English language skill
• Bachelor Degree or Higher in Marketing, or related field