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Brand Manager

Lux Asia (Thailand)
Lux Asia (Thailand) (Bangkok, Bangkok City, Thailand)
Bangkok, Thailand 🇹🇭
Lux Asia (Thailand)
LUXASIA is the leading beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. LUXASIA has also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2000 talents across a growing footprint of 15 markets. WHY JOIN US? At LUXASIA, we believe that there is beauty within every talent – that is you. We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands in across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across Asia Pacific. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling. With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful? Here are the Core Values that guide us: • Respect – Treating everyone right and being inclusive • Entrepreneurship – Running the business like it is our own • Speed – Responding fast to circumstances and challenges • Passion – Loving what we do • Excellence – Doing our best • Courage – Daring to try • Transformation – Be Water, changing for growth and to be future-ready JOIN US and let’s grow together.

Detail posisi

This role as Brand Manager of a leading luxury skincare brand will be accountable to develop, plan and execute marketing, public relations, sales and promotional strategies within the brand's guidelines to support and achieve the sales plan.

Kewajiban

• Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation partnerships and consumer activations
• Ensures timely and perfect execution of all marketing activations offline and online at all times
• Analyse potential partner relationships for product range, positioning strategy, pricing and promotions
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation
• Deepen channel customer development through CRM program activations
• Consolidate and update marketing team of post campaign reports and provide sales results and analysis. Report all ROI of all campaigns for management reporting and feedback
• Responsible for all forecasting and sampling management for product launches and trade and retailer activities
• Management and tracking flow of product registration in Thailand
• Conduct market trend analysis, monitor competitors' moves and plan proactive actions
• Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with the marketing, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption
• Business and channel sales performance tracking and analysis, launch follow-up and action plan development
• Implement Door-by-Door Marketing plan (CRM, events and promotions)

Kualifikasi

• Strong marketing professional with a clear understanding of consumer marketing in the channel
• Understanding of the communications and media landscape across Thailand, with a high sensitivity to beauty
• Retail and commercial experience
• Experience managing a full brand P&L
• Strong knowledge of CRM strategy and analytics
• Entrepreneurial & independent mindset
• Ability to think strategically and analytically
• Personable

Keuntungan

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Huneety A.I Salary Estimate
61,000 - 124,000 THB per month