Assistant Brand Manager
Detail posisi
The Assistant Brand Manager is responsible for managing the P&L and budgets for assigned brands, leading the marketing division, and ensuring effective training for Marketing Executives. The role involves strengthening brand presence, achieving individual brand targets, and overseeing various marketing initiatives.
Kewajiban
• Be responsible for P&L and budgets for own brands
• Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how (after 6 months or earlier)
• Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier)
• Achievement and accountability for individual brand targets - up to profit contribution level for each brand
• Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku
• Develop brand specific marketing calendar
• Conceptualize, plan, and ensure timely implementation of launches, promotions and brand specific animations, consumer events
• Develop and provide marketing collaterals (i.e., POS displays etc)
• Devise customer recruitment plans for each brand - eg. Workshops, promotional activities, etc
• Devise customer retention programs and CRM brand-specific activities to drive brand sales
• Accountability and tracking for the brands' Advertising & Promotional Expenditure
• Accountability for individual brands' inventory levels in order to maintain healthy inventory turnover ratio on each brand
• Stock forecasting on new and existing products (including GWPs) of brand responsible
• Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels
• Work with sales team to provide support to garner entry into alternative distribution channels
• Develop strong and good working relationship with the media journalists
• Conceptualize, plan and implementation of PR launches
• Conceptualization and implementation of PR kits, releases etc
• Compilation and valorization of press coverage by brand - especially on key launches and animations
• Provide leadership, guidance and direction for team members towards building and strengthening internal department structure
• Able to react to change productively and handle other essential tasks as assigned
• To have a strong and good working relationship with the principals
• To have a strong and good working relationship local internal team and regional team
Kualifikasi
• Marketing or Sales experience in beauty industry will be an added advantage
• Strong presentation and communication skills
• Marketing type, initiative, dynamic, highly committed and result-oriented
• Experience in marketing budget planning and P&L analytical
• Pleasant and Mature personality, well organized and hardworking style
• Good at problem solving, quick to respond and able to work outside when needs
• Excellent, proven interpersonal, verbal and written communications skills
• Excellent computer literacy in MS-Office (Word, Excel, Power Point)
• Fluent in English language skill
• Marketing principle
• Brand Management
• Require at least 5yrs.