Marketing Manager
Detail posisi
Lalamove is a leading global on-demand delivery platform that connects customers and drivers through technology, offering fast and convenient delivery services. The company seeks a Marketing Manager to lead its marketing efforts in Thailand, focusing on brand awareness, local campaigns, public relations, and digital marketing.
Kewajiban
• Lead marketing team in Bangkok and responsible for the market success in Thailand across the funnels
• Brand Awareness: Position Lalamove in fiercely competitive environment to make the brand locally relevant and loved increased engagement from customers and driver partners.
• Local campaigns management: Lead the development, management, and execute the local campaigns, working closely with creative and media agencies, internal sales, driver operations team, and functional team based in Hong Kong to develop trackable, measurable integrated communications projects.
• Public Relations and Media: Lead the development of local events and PR to maximize cross-promotion & brand exposure opportunities.
• Creative: Lead local extensions of global campaigns, working on special projects (stunt, guerilla, content, digital innovation) that increase the relevance of Lalamove in the markets.
• Partnership: Build strategic long term partnerships to increase in our user base.
• Digital Marketing: Devise digital marketing problems ie. digital advertising, websites management, SEO, social media and content marketing.
• Retention & Loyalty: Manage user retention activities & to increase user's loyalty.
• Collaboration: Work closely with the Sales & Driver Ops team to develop marketing tactics for effective lead generation.
Kualifikasi
• Experience working in a results-driven organization, a strong track record of working with data