Head of Content (Digital & IMC)
Detail posisi
Kewajiban
• PLAN: Develop an online content strategy and define Content Pillars & Messaging to support corporate communications and marketing campaigns for each Business Unit.
• CREATE: Produce engaging and informative online content that reflects the identity of King Power, including effective campaign messaging, while adhering to correct grammatical standards and maintaining the Brand's Tone.
• IMPLEMENT: Distribute online content through digital communication channels to support corporate communications and marketing campaigns for business units.
• CONTROL: Manage and oversee the departmental budget for planning.
• MEASURE: Collaborate with the team to report on the performance of online content, as assessed by business users, and identify opportunities for future optimization.
Kualifikasi
• Bachelor's Degree in Communication Arts, Communication Design, Liberal Arts, Marketing, Journalism, Marcom or a related field.
• Experience 7 years in Content Management.
• Excellent written and verbal communication skills in Thai and English.
• Strong understanding of media landscape and trends.
• Proficiency in crafting impactful messages for various channels and audiences.
• Ability to work effectively under pressure and manage crisis situations.
• Familiarity with digital communication platforms and social media management.