Copy Writer
Detail posisi
The Copy Writer will be responsible for creating engaging content across various social media platforms, developing fashion collection names, and collaborating with different teams to maintain brand voice and optimize content performance.
Kewajiban
• Create engaging social media captions: Write compelling, on-brand, and eye-catching captions for Instagram, Facebook, Twitter, TikTok, and other platforms to enhance user engagement and brand presence.
• Fashion collection naming: Develop creative and memorable names for new fashion collections that align with the brand’s voice, style, and audience preferences.
• Content collaboration: Work closely with the marketing, design, and product teams to ensure the copy aligns with overall campaign goals and aesthetics.
• Maintain brand voice: Ensure all content reflects the brand's tone and personality, creating a consistent and cohesive message across all platforms.
• Trend research: Stay updated on social media trends, fashion terminology, and the competitive landscape to craft relevant and timely content.
• Assist in SEO and hashtag optimization: Incorporate relevant hashtags and keywords to enhance discoverability and engagement for social media posts.
• Assist in content scheduling: Collaborate with the social media team to plan and schedule posts, ensuring a steady and engaging content calendar.
• Assist in performance monitoring: Analyze the performance of social media posts and campaigns, using insights to adjust strategies for optimal engagement.
Kualifikasi
• Proven experience as a Copywriter, ideally within the fashion/Food and Beverage industry or a creative environment.
• Strong writing skills: Exceptional written communication skills with a flair for crafting attention-grabbing social media content.
• Creativity and Innovation: Ability to generate original ideas for both collection names and social media content that resonate with the target audience.
• Social media expertise: Familiarity with social media platforms, trends, and best practices.
• Fashion knowledge: A good understanding of fashion trends, terminology, and customer preferences.
• Attention to detail: High level of accuracy and attention to detail when creating content.
• Time management: Ability to manage multiple projects and meet tight deadlines.
• Collaborative mindset: Comfortable working with cross-functional teams in a fast-paced environment.