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Copy Writer

Jaspal Co., Ltd. (Phra Khanong)
Bangkok, Thailand 🇹🇭
ABOUT JASPAL GROUP The Jaspal group has substantially diversified since our beginnings in 1947 as an import home linen distribution business to a highly diversified textile driven conglomerate with interests in manufacturing, trading, retailing and real estate. Principally a family owned company, we are committed to combining entrepreneurial vision with a high standard of professionalism in order to deliver quality products and meet the dynamics of change. Today our SANTAS brand is the undisputed national leader in bed and bath products. In addition, we manufacture and retail the most popular and dynamic Thai ready-to-wear fashion lines under the JASPAL, CPS CHAPS, CC DOUBLE O, LYN, LYN AROUND, MISTY MYNX and Royal Ivy Regatta labels. Through exclusive licensee arrangements, we are also Thailand's sole distributors for renowned international fashion brands such as Footwork and Footwork Noir, Fred Perry, Lipsy, and Melissa; as well as Invista- built on Dupont innovations for fiberfill sleep products, Sealy for its Posturepedic mattresses, and Ethan Allen - the American premier home furnishings resource. We are best known for our wide range of products from sophisticated to chic, ranging from mens’ and ladies’ fashion, bags and accessories to lifestyle home furnishings and bedding products for better living. Since opening our first Jaspal fashion outlet in 1976, we now operate over 350 retail outlets in Thailand dedicated to fashion and footwear, as well as three Jaspal Home Collection stores which offer a sophisticated and discerning level of soft line furnishings and home décor. Headquartered at our 20,000sqm corporate offices in Bangkok and our nearby 42,000sqm textile printing and production facility, our aggressive marketing efforts have resulted in successful regional expansion featuring an ever-growing list of countries, with consolidated revenues projected at 11 billion baht (USD 330 million). We are confident of continued future growth that will allow us to explore and develop more collaborative alliances and new markets.

Detail posisi

The Copy Writer will be responsible for creating engaging content across various social media platforms, developing fashion collection names, and collaborating with different teams to maintain brand voice and optimize content performance.

Kewajiban

• Create engaging social media captions: Write compelling, on-brand, and eye-catching captions for Instagram, Facebook, Twitter, TikTok, and other platforms to enhance user engagement and brand presence.
• Fashion collection naming: Develop creative and memorable names for new fashion collections that align with the brand’s voice, style, and audience preferences.
• Content collaboration: Work closely with the marketing, design, and product teams to ensure the copy aligns with overall campaign goals and aesthetics.
• Maintain brand voice: Ensure all content reflects the brand's tone and personality, creating a consistent and cohesive message across all platforms.
• Trend research: Stay updated on social media trends, fashion terminology, and the competitive landscape to craft relevant and timely content.
• Assist in SEO and hashtag optimization: Incorporate relevant hashtags and keywords to enhance discoverability and engagement for social media posts.
• Assist in content scheduling: Collaborate with the social media team to plan and schedule posts, ensuring a steady and engaging content calendar.
• Assist in performance monitoring: Analyze the performance of social media posts and campaigns, using insights to adjust strategies for optimal engagement.

Kualifikasi

• Proven experience as a Copywriter, ideally within the fashion/Food and Beverage industry or a creative environment.
• Strong writing skills: Exceptional written communication skills with a flair for crafting attention-grabbing social media content.
• Creativity and Innovation: Ability to generate original ideas for both collection names and social media content that resonate with the target audience.
• Social media expertise: Familiarity with social media platforms, trends, and best practices.
• Fashion knowledge: A good understanding of fashion trends, terminology, and customer preferences.
• Attention to detail: High level of accuracy and attention to detail when creating content.
• Time management: Ability to manage multiple projects and meet tight deadlines.
• Collaborative mindset: Comfortable working with cross-functional teams in a fast-paced environment.

Keuntungan

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Huneety A.I Salary Estimate
20,000 - 60,000 THB per month