E-Commerce Manager
Detail posisi
Kewajiban
• Develop and implement a comprehensive e-commerce strategy to drive online sales and increase customer acquisition, retention, and satisfaction.
• Monitor market trends and competitor activity to inform business decisions and improve our competitive edge.
• Set sales targets, track KPIs, and report on the performance of the e-commerce business, making data-driven adjustments as needed.
• Oversee the e-commerce website's performance, ensuring it provides a smooth, user-friendly experience optimized for conversions.
• Collaborate with web developers and designers to enhance site functionality, navigation, and visual appeal, ensuring a seamless user journey.
• Troubleshoot technical issues, conduct regular site audits, and ensure the site meets security and regulatory standards.
• Work with the marketing team to develop online marketing strategies, including SEO, email campaigns, and social media initiatives, to drive traffic and enhance online visibility.
• Manage paid digital advertising campaigns, analyzing performance data to optimize campaigns for maximum ROI.
• Leverage customer insights and analytics to enhance personalization efforts, targeted advertising, and retention campaigns.
• Ensure accurate, detailed product listings, descriptions, and images are available on the website to maximize sales and support the customer decision-making process.
• Coordinate with product teams and suppliers to maintain real-time stock updates and ensure that product offerings align with market demand.
• Implement effective product categorization and merchandising strategies to facilitate easy browsing and product discovery.
• Work with supply chain and operations teams to ensure efficient order fulfillment and timely delivery.
• Monitor inventory levels, coordinating restocks and adjustments to avoid stockouts or overstock situations.
• Ensure order management systems are properly integrated with e-commerce platforms to streamline processes.
• Track, analyze, and report on e-commerce KPIs such as traffic, conversion rate, average order value, and customer lifetime value.
• Use analytics tools (e.g., Google Analytics, Shopify, or Magento metrics) to derive insights, understand customer behavior, and drive continuous improvement.
• Generate regular reports for senior management, highlighting performance trends, successes, and areas for improvement.
• Collaborate with customer service to ensure timely responses to customer inquiries, complaints, and feedback, enhancing customer satisfaction and loyalty.
• Implement user feedback systems to gather insights and address customer pain points effectively.
• Enhance the digital experience by integrating tools like live chat, FAQs, and automated support to resolve common issues efficiently.
• Ensure compliance with data protection regulations, payment security standards, and other relevant legal requirements.
Kualifikasi
• Proven experience in e-commerce management or a related field.
• Strong understanding of digital marketing strategies and tools.
• Proficiency in analytics tools and e-commerce platforms.
• Excellent communication and collaboration skills.
• Ability to analyze data and make data-driven decisions.
• Strong organizational and project management skills.
• Knowledge of customer experience best practices and user experience design.