Chief Marketing Officer ( CMO)

Jagota Brothers Trading Ltd. (Khlong Toei)

Khlong Toei

Bangkok, Thailand

Jagota Brother Trading Co., Ltd is the leading food supplier of more than 700 kinds e.g. frozen food, seafood, Japanese food, bakery and fruits. Our main customers are hotels, Thai restaurants, Italian restaurants, Japanese restaurants, food factories, supermarket, schools and fresh market. Due to our rapid expansion, we are looking for high caliber and responsible candidates to join our team for the following positions. บริษัทฯ ดำเนินธุรกิจการขายสินค้าบริโภคต่างๆ เช่น อาหารแช่แข็ง, อาหารทะเล, อาหารญี่ปุ่น, เบเกอร์รี่, ผลไม้ ฯลฯ โดยมีสินค้า 700 ชนิด ซึ่งมีกลุ่มลูกค้าหลากหลายเช่น โรงแรม ร้านอาหารไทย ร้านอาหารอิตาเลี่ยน ร้านอาหารญี่ปุ่น โรงงานอาหาร ซุปเปอร์มาร์เก็ต โรงเรียน ตลาดสด ฯลฯ ต้องการบุคลากรที่มีความรู้ ความสามารถ ความรับผิดชอบ มาร่วมทำงานและพัฒนางานในตำแหน่งต่อไปนี้

Detail posisi

As Chief Marketing Officer (CMO), you will be responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, market expansion and revenue growth across multiple sales channels (modern trade, HORECA, digital). You will lead a cross-functional marketing team, manage brand portfolios (partner and in-house brands) and oversee digital, trade and corporate marketing efforts. The role reports to the CEO.

Kewajiban

• Marketing strategy & brand management:
• Develop and implement a 360° marketing strategy covering ATL, BTL and digital marketing.
• Oversee the positioning and growth of both supplier brands and company-owned brands.
• Lead product marketing and innovation strategies to meet evolving consumer and B2B demands.

• Digital marketing:
• Drive online brand presence, including website development, content marketing, SEO and social media.
• Leverage AI and data analytics to measure campaign success and enhance digital engagement.
• Organize strategic monitoring of new marketing online tools and digital trends.

• Trade & corporate marketing:
• Develop marketing initiatives tailored to modern trade and HORECA sector.
• Strengthen relationships with retailers, foodservice partners and distributors through targeted promotions.
• Organize and oversee events, trade shows and industry partnerships.

• Team leadership & cross-departmental collaboration:
• Manage and mentor the marketing team, including product managers, branding, MarCom and events.
• Work closely with sales, procurement, operations, and finance to align marketing with business objectives.
• Enhance visibility of “Jagota brand” in order to build its market credibility and employer value.

• Performance tracking & budget management:
• Set KPIs and ROI tracking mechanisms for marketing initiatives.
• Manage and optimize the marketing budget to ensure cost-effectiveness.
• Stay ahead of industry trends, consumer behavior shifts and competitor activities.

• Performs other related duties as assigned.

Internal & external interactions:
• Internal:
• CEO & leadership team: align marketing with corporate strategy.
• Sales & commercial teams: support revenue growth through targeted marketing.
• Procurement & product development teams: ensure strong supplier brand positioning.
• Operations & IT teams: support digital and e-commerce development.

• External:
• Retail & Food Service clients: develop partnerships and trade promotions.
• Suppliers & brand partners: strengthen collaborations and co-marketing initiatives.
• Media & agencies: manage advertising, PR and content creation.

Kualifikasi

• Education: bachelor’s or master’s degree in marketing, business, communication or related field.
• Experience:
• 10+ years of successful experience in marketing with at least 5 years in leadership roles.
• Strong knowledge of the food & beverage, FMCG or import & distribution industries in Thailand.
• Proven track record of achieving targets and building lasting customer relationships.

• Hard skills:
• Expertise in 360° marketing
• Strong analytical and data-driven decision-making.