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KOLs booking Marketing excutive

Huneety Co.Ltd
18 Ratchadaphisek Rd, Khwaeng Khlong Toei, Khlong Toei
10110, Bangkok
Bangkok, Thailand ๐Ÿ‡น๐Ÿ‡ญ
Worskpace used for Huneety headhunters to source candidates

Detail posisi

Seeking a Marketing Executive with expertise in booking KOLs and KOCs for e-commerce advertising, the ideal candidate will have a strong e-commerce marketing background and excellent communication skills. Responsibilities include developing content briefs, identifying high-performing KOLs/KOCs, negotiating terms, and maintaining relationships. This is a great opportunity for someone who thrives under pressure and wants to work in a dynamic and fast-paced environment.

Kewajiban

Position Overview:
We are seeking a dynamic and experienced Marketing Executive specializing in booking Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) for e-commerce advertising. The ideal candidate will have a strong background in e-commerce marketing, excellent communication skills, and the ability to thrive under pressure. This role involves building content briefs, identifying and securing high-performing KOLs/KOCs, negotiating terms, and maintaining long-term relationships.
Key Responsibilities:
1. Content Brief Development:
Collaborate with the marketing team to create detailed content briefs tailored to specific e-commerce campaigns.
Ensure content briefs align with brand guidelines and campaign objectives.
2. KOL/KOC Identification and Recruitment:
Research and identify suitable KOLs/KOCs with a proven track record of high-performing
videos in the e-commerce sector.
Evaluate potential KOLs/KOCs based on engagement metrics, audience demographics, and Content quality.
3. Negotiation and Contract Management:
Approach and negotiate with KOLs/KOCs to secure favorable terms and conditions.
Draft and manage contracts, ensuring compliance with company policies and legal requirements.
4. Relationship Management:
Build and maintain strong relationships with KOLs/KOCs to foster long-term collaboration.
Act as the primary point of contact for KOLs/KOCs, addressing any concerns and ensuring smooth communication.
5. Campaign Execution and Monitoring:
Oversee the execution of e-commerce campaigns involving KOLs/KOCs, ensuring content is delivered on time and meets quality standards.
Monitor campaign performance and provide regular reports on key metrics and outcomes.
6. Market Analysis and Strategy:
Stay up-to-date with industry trends and competitor activities in the e-commerce space.
Provide insights and recommendations to enhance the effectiveness of KOL/KOC campaigns.
7. Livestream Oversight and Operation:
Oversee and operate livestreams with KOLs or in-house livestreamers to engage audiences and promote products.
Plan, schedule, and execute livestream events, ensuring a smooth and professionalbroadcast.

Kualifikasi

Qualifications:
โ— Experience:
โ—‹ Proven experience in a similar role, preferably within the e-commerce sector.
โ—‹ Demonstrated success in managing KOL/KOC partnerships and executing marketing campaigns.
โ— Skills:
โ—‹ Exceptional communication and negotiation skills.
โ—‹ Strong organizational and project management abilities.
โ—‹ Ability to work effectively under pressure and meet tight deadlines.
โ— Knowledge:
โ—‹ In-depth understanding of social media platforms and influencer marketing trends.
โ—‹ Familiarity with e-commerce advertising strategies and performance metrics.
โ— Education:
โ—‹ Bachelor's degree in Marketing, Business, Communications, or a related field.
Preferred Attributes:
โ— Creative thinker with the ability to generate innovative campaign ideas.
โ— Proactive and self-motivated with a strong attention to detail.
โ— Strong analytical skills to assess campaign performance and identify areas for improvement.

Keuntungan

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Huneety A.I Salary Estimate
20,000 - 46,000 THB per month