Back to job search

Product Planning Specialist (Automotive/EV)

Great Wall Motor Manufacturing (Thailand) Co., Ltd. (Huai Khwang)
Bangkok, Thailand 🇹🇭
was listed on the Hong Kong Stock Exchange in 2003 and the Shanghai Stock Exchange in 2011. By the end of 2018, its assets had reached 111.8 billion yuan. GWM owns four brands, which are HAVAL, WEY, ORA and GWM Pickup. The products cover three categories: SUV, passenger car and pickup. With over 70 holding subsidiaries, GWM has more than 59,000 employees.

Detail posisi

The Product Planning Specialist (Automotive/EV) is responsible for managing product strategy, overseeing product lifecycle positioning, and ensuring effective communication of product requirements while analyzing market needs and supporting marketing efforts.

Kewajiban

• Manage product strategy, including product specifications, performance, trim options, target customers, pricing strategy, product positioning, styling, and market-specific requirements for assigned products.
• Oversee the lifecycle positioning of products on sale, regularly conduct PDCA analysis of models, propose product improvements, enhance product strengths, and safeguard the brand's competitiveness in the market.
• Effectively communicate and submit official product requirements to the brand team, including the product plan book and specifications.
• Gather and analyze user needs through independent research and auto shows, define target customers, analyze the market, and optimize unique selling points and competitive strategies.
• Support the review of marketing communications and advertising materials.

Kualifikasi

• Bachelor’s degree or higher in Engineering, or a related field. A background in the automotive industry or product management is preferred.
• 3+ years of experience in product management, product strategy, or related roles within the automotive, consumer goods, or technology sectors.
• Strong analytical skills with experience in market research, user needs analysis, and competitive positioning.
• Ability to work cross-functionally with brand, marketing, and design teams to ensure alignment on product specifications, performance, styling, and positioning.
• Knowledge of pricing strategy and customer segmentation, with an understanding of how to tailor products for specific market demands and customer preferences.
• Passion for the automotive industry and familiarity with auto shows and current automotive trends is a plus.

Keuntungan

\
Huneety A.I Salary Estimate
40,000 - 55,000 THB per month