Media Planner

GMM Grammy Public Company Limited (Vadhana)

Vadhana

Bangkok, Thailand

Grammy Entertainment Co., Ltd. was established in 1983 by two legendary pioneers of Thai music industry: Mr. Paiboon Damrongchaitham and Mr. Rewat Buddhinan. The company was first set up to operate Music and Television business. Subsequently, the success led to the expansion into other entertainment related businesses such as radio, film, concerts, Education, publishing and retail stores, which clearly enable the Group to operate on a more complete scale in the entertainment sector. In 1994, the Group was listed on Stock Exchange of Thailand as Grammy Entertainment Public Company Limited and the name was later changed to "GMM Grammy Public Company Limited" At present, becoming the “King of Content” is the Group's main endeavor. Under our philosophy of “Creative entertainment products and services through innovative vision and the most up-to-date technology, ensure highest of quality and social responsibilities”, we have no doubt in delivering products and services that render utmost satisfaction to customers. WE AMPLIFY LIFE

Detail posisi

The Media Planner is responsible for collaborating with teams to develop and execute offline media campaigns, while analyzing market trends and customer experiences to optimize strategies.

Kewajiban

• Collaborate with internal/external teams to build and maintain an offline media campaign presence.
• Brainstorm and grow strategies with the media team, evaluate emerging market trends, and adapt to related work.
• Plan and execute an offline marketing campaign.
• Presented strategies to reach the target.
• Report the performance of all campaigns for the suggestion, recommendation, and improvement goals.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple locations and customer touchpoints.
• Good understanding of the type and location of offline media, customer segmentation, and ongoing trends with a sense of adaptation skill in achieving the best result.

Kualifikasi

• Bachelor's Degree in Advertising, Communication Arts, Marketing, Digital media, or related field.
• Minimum 1 year of experience in advertising, digital advertising, or marketing.
• Be able to work as a team and have good interpersonal skills.
• Follow the trend of digital marketing and social media.
• Analytical skills (optimize media plans)