Assistant Marketing Manager - oneD Application / oneD ORIGINAL

GMM Grammy Public Company Limited (Bangkok)

Bangkok

Bangkok, Thailand

Grammy Entertainment Co., Ltd. was established in 1983 by two legendary pioneers of Thai music industry: Mr. Paiboon Damrongchaitham and Mr. Rewat Buddhinan. The company was first set up to operate Music and Television business. Subsequently, the success led to the expansion into other entertainment related businesses such as radio, film, concerts, Education, publishing and retail stores, which clearly enable the Group to operate on a more complete scale in the entertainment sector. In 1994, the Group was listed on Stock Exchange of Thailand as Grammy Entertainment Public Company Limited and the name was later changed to "GMM Grammy Public Company Limited" At present, becoming the “King of Content” is the Group's main endeavor. Under our philosophy of “Creative entertainment products and services through innovative vision and the most up-to-date technology, ensure highest of quality and social responsibilities”, we have no doubt in delivering products and services that render utmost satisfaction to customers. WE AMPLIFY LIFE

Detail posisi

The Assistant Marketing Manager for oneD Application / oneD ORIGINAL will be responsible for managing marketing communications, events, and social media strategies to enhance brand presence and engagement.

Kewajiban

• Marketing Communication: KOLs / Influencers / Fandom Management
• Initiate KOL Strategy from end-to-end processes
• Create a brief for KOL agency and select KOLs that match each content
• Track performance of each KOL to plan an optimization plan
• Allocate a marketing budget based on business objectives
• Partner with media partners and stakeholders to generate a project collaboration such as TikTok, Actor’s fans, other media channels

• Event and Activation
• Plan and execute events/activations for internal and external purposes, including coordinating all operations with internal teams
• Initiate communication plan to advertise events through multiple channels
• Source and negotiate with vendors and suppliers
• Evaluate the success of event campaigns

• Social Media Management
• Manage all social media platforms including Facebook, Instagram, TikTok, X, and YouTube
• Develop content strategy and Optimize performance to align with marketing objectives
• Connect with business analyst to evaluate campaign performance in different metrics (ex. % Growth, MoM / WoW, Video Views, Unique Viewers, Views per user, Log-in users, Clicks)
• Be a gatekeeper and provide all content details with internal teams

Kualifikasi

• Minimum of 3-5 years’ experience in marketing or communications in the entertainment industry (OTT experience would be added benefit)
• Bachelor’s degree in marketing/communications or equivalent required
• Preferred experience with online marketing, media planning, marketing budget planning and management
• Experience driving traffic through marketing activities
• Strong analytical skills and strategic thinking
• Experience in directing third party creative and media agencies
• A through understanding of setting marketing objectives, tactics, and strategies required
• Follow media trends of online and offline channels (TV, magazines, radio programs, all social media platforms)