Assistant Manager Marketing (Marketing Automation & CRM)
Detail posisi
Kewajiban
• Take ownership in driving member acquisition, retention, and LifeTime Value on our application and online channels.
• Able to use Marketing Automation Tool (MoEngage, Braze, CleverTap, Appier, etc.)
• Coordination with Marketing, Sales, and Merchandise Teams to create CRM campaign
• Manage Customer Data to synchronize with the Marketing Automation System
• Create and design customer personalization flow on the Marketing Automation System
• Manage personalization campaign on Marketing Automation System (Push Notification, In-app/Website Pop-Up/EDM/SMS, etc.)
• Design and manage use case on Marketing Automation System
• Process the campaign, Analyze and monitor the progress of the particular campaign, and report to the Marketing Manager by weekly, monthly, quarterly, and annually
• Design customer journey and customer profile on CRM system (Salesforce Marketing Cloud solution, Hub Spot, etc.)
• Partnership / Alliance Management for serving the 'Loyalty Program'
• Planning, implementing, and monitoring retention, up-selling, and cross-selling campaigns generated from customer insights to deliver incremental sales volume and customer loyalty / Rewards program
• Daily manage end-to-end for customer experience and analyze campaign performance.
• Customer Data Analyzing, updating customer information in the CRM database at all times, and preparing action plans for customer development
• Work with our IT and customer data to improve data and metrics tracking initiatives to gain better insights into our customers, segment our customers for targeted marketing initiatives, set KPIs, and champion the growth of our membership programs. Leverage analytics and experimentation capabilities to increase customer lifetime value across different customer segments.
Kualifikasi
• Bachelor’s degree or Master's Degree in Marketing, Digital, or a related field
• At least 3 years of direct experience in CRM/Database, Marketing, and Market Analysis
• Demonstrate ability to prioritize, multi-task, and work with minimal supervision in a team environment
• Be self-motivated, a strong team player, and able to work and adapt under pressure
• Good command of English both verbal and written
• Good analytical skills and using analytic tools are preferable (Looker Studio, Excel, Power BI, etc.)
• Data Analytic Skill
• Create assumptions to test and learn with customer data insight to improve the marketing automation system.
• Using analytic tools is preferable (Looker Studio, Excel, Power BI, etc.)
• Manage CRM system (Salesforce Marketing Cloud solution, Hub Spot, etc.)
• Using Marketing Automation Tool (MoEngage, Braze, CleverTap, Appier, etc.)
• Good command of English both verbal and written.
• Collaborate with the development team to develop marketing automation features and improve internal marketing automation flows.
• Software development companies or data analytic backgrounds are preferable.