Brand Marketing Manager

Dusit International

Dusit International (Bangkok)

Bangkok, Thailand

“Delivering Thai-inspired, gracious hospitality across five expanding lines of business.” Our company is a leader in hotel management and franchising with a distinctive portfolio of hotels, resorts and luxury villas operating in key locations worldwide. Our core business is further enhanced by four additional lines of business designed to synergise with our hotel operations for maximum value creation. This includes Dusit Foods, Dusit Hospitality Education, Property Development, and hospitality-related services.

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Fungsi pekerjaan: Pemasaran

Industri: Perhotelan dan Pariwisata

Detail posisi

The Brand Marketing Manager supports the implementation and compliance of DHR hotel brands across all properties and on a corporate level, managing photo and video shoots, driving brand activation, and facilitating training programs.

Kewajiban

• Monitor and support brand implementation and integration through the self-audit programme and beyond.
• Drive brand compliance through cooperation with various operational departments.
• Review and approve creative artworks, ensuring they meet brand standards.
• Implement and manage creative systems and guidelines to drive brand compliance across all touchpoints.
• Lead pre-production, art direction on property, and post-production for official photo and video shoots.
• Develop storyboards and conceptualizations for brand shoots.
• Manage properties’ master photography set, ensuring all visual content aligns with brand guidelines.
• Be informed about latest social media trends and requirements.
• Conceptualize and create brand initiatives to drive brand activation.
• Create visual directions and templates for brand initiatives.
• Collaborate with the content team to ensure consistency in brand messaging and visuals.
• Support setting up and monitoring brand performance in relevant markets through market research and analysis.
• Provide insights and recommendations to improve brand positioning and effectiveness.
• Develop and facilitate training and workshop programs to enhance brand expertise among property and corporate teams.
• Ensure all team members are well-versed in brand guidelines and standards.
• Serve as the contact person for all properties for guidance and support.

Kualifikasi

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3-5 years of experience in brand management or marketing, preferably in the hospitality industry.
• Strong understanding of brand strategy, brand compliance, and marketing principles.
• Excellent creative and analytical skills. Graphic design skills are a strong plus.
• Proven experience in leading photo and video shoot productions.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Exceptional communication skills in English and Thai, and interpersonal skills.
• Ability to work effectively in a team and collaborate with various stakeholders in a multicultural environment.
• This position requires occasional travel.