Assistant Brand Manager - Luxury Portfolio
Detail posisi
Kewajiban
• Partner with our Brand Manager to accelerate the performance of our luxury portfolio in Thailand by executing exciting, dynamic growth drivers aligned with our annual strategies and priorities.
• Deliver in-market ATL and BTL communication strategy to brand awareness and relevance in accordance to Diageo’s brand toolkits and vision.
• Support the execution of large-scale, experimental programs to build brand equity nationwide.
• Support our Brand Manager in activating exciting programs to provide excellent Sales support and unlock Sales momentum.
• Work closely with external agencies to develop local activation plans, including media, PR, and on-ground activation.
• Highlight data-driven insights from post-campaign reviews and research to unlock new opportunities and optimise future programme performance, ensuring continuous growth for the portfolio.
• Roll out global growth drivers alongside our Brand Manager, where relevant, with an exceptional standard of execution.
• Be a key part of the launch of new innovations within luxury portfolio future pipeline to increase performance and market share.
• Contribute to the efficient utilization of brand promotion budgets by recommending effective spending allocations.
• Support the achievement of brand sales targets by contributing to the development of marketing initiatives.
• Monitor brand performance metrics and identify opportunities to improve ROI.
• Focus on the luxury portfolio within the Thai market, understanding the target audience and competitive landscape.
• Collaborate with cross-functional teams to develop and implement brand strategies tailored to the luxury segment.
• Analyze market trends and competitor strategies to identify opportunities and mitigate risks.
• Work closely with internal stakeholders (Brand Manager, Marketing, Sales, Consumer Insights, regional team) to ensure alignment and effective execution of brand initiatives.
• Collaborate with external agencies and partners to support brand activities.
Kualifikasi
• Strong analytical skills and ability to interpret data to drive decision-making.
• Excellent communication and interpersonal skills to work effectively with cross-functional teams and external partners.
• Proven experience in brand management or marketing, preferably within the luxury segment.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinking and problem-solving skills to develop innovative brand strategies.
• Strong understanding of the Thai market and consumer behavior in the luxury segment.