Assistant Brand Manager - Luxury Portfolio

Diageo Moet Hennessy (Thailand) Limited (Bangkok)

Bangkok

Bangkok, Thailand

Diageo Moet Hennessy (Thailand) Limited is part of Diageo Group, the world’s leading premium drinks business with an outstanding collection of alcohol beverage brands in the spirits, wine and beer categories. These brands include: Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Tanqueray, and Beaulieu Vineyard and Sterling Vineyards wines. So if you’re looking for inspiration, you’ve come to the right place. We now offer opportunities for you to be part of this amazing journey. Start your professional journey with us, because at Diageo Moet Hennessy (Thailand) Limited, we never stop walking.

Detail posisi

We are looking for an outstanding Assistant Brand Manager to accelerate the growth for our luxury portfolio! As our Assistant Brand Manager, you will be responsible for supporting the execution of our global brand’s strategy in Thailand and leading cross-functional teams to achieve performance success and brilliant execution.

Kewajiban

• Partner with our Brand Manager to accelerate the performance of our luxury portfolio in Thailand by executing exciting, dynamic growth drivers aligned with our annual strategies and priorities.
• Deliver in-market ATL and BTL communication strategy to brand awareness and relevance in accordance to Diageo’s brand toolkits and vision.
• Support the execution of large-scale, experimental programs to build brand equity nationwide.
• Support our Brand Manager in activating exciting programs to provide excellent Sales support and unlock Sales momentum.
• Work closely with external agencies to develop local activation plans, including media, PR, and on-ground activation.
• Highlight data-driven insights from post-campaign reviews and research to unlock new opportunities and optimise future programme performance, ensuring continuous growth for the portfolio.
• Roll out global growth drivers alongside our Brand Manager, where relevant, with an exceptional standard of execution.
• Be a key part of the launch of new innovations within luxury portfolio future pipeline to increase performance and market share.

Kualifikasi

• Contribute to the efficient utilization of brand promotion budgets by recommending effective spending allocations.
• Support the achievement of brand sales targets by contributing to the development of marketing initiatives.
• Monitor brand performance metrics and identify opportunities to improve ROI.
• Focus on the luxury portfolio within the Thai market, understanding the target audience and competitive landscape.
• Collaborate with cross-functional teams to develop a