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Livestreaming Coordinator - TikTok

CREA Co., Ltd. (Khlong Toei)
Khlong Toei
Bangkok, Thailand 🇹🇭
CREA’s mission is to power YOUR brand through digital commerce to reach the booming, digital savvy, Millennial and Gen Z consumers in Southeast Asia. The e-commerce business model is evolving fast. Today simply knowing how to list, ship and manage digital payments is not enough to differentiate your brand online. The Gen Z and Millennial consumers are mobile first and using social media to consume most of their daily content and make purchase decisions. Social media is the platform of choice for consumers buying Beauty and Fashion. Social commerce requires extensive story telling through high quality content and direct communication with your customers. Is your Brand ready for this new digital era? To fulfil its mission CREA offers 6 integrated services to make your brand successful in the era of digital commerce in Southeast Asia: Brand online strategy: CREA helps you answer though questions on how to position your brand in the world of digital commerce Marketplace store operations: CREA powers your store through deep operational knowledge and state of the automation to capture the relevant traffic from ecommerce platforms Social commerce: CREA offers you scalable solutions to transact directly with consumers on social media, to increase engagement and ROI Branding and Creative Services: CREA helps you create and / or localise content for digital platforms in conjunction with Asia’s key opinion leaders for your industry to stop, persuade and engage target customers Data driven insights: CREA offers you data to understand customer intention vis a vis your brand and your competitors across category to adjust6) Digital marketing: CREA is able to deliver superior ROI thanks to its end to end service offering and state of the art technology Most importantly, CREA is powered by a world class team who has shaped the e-commerce landscape across Asia over the past 7 years.

Detail posisi

We’re on the hunt for an energetic Livestreaming Coordinator to elevate our in-house livestreaming experiences for top brand partners! If you have a knack for finding charismatic MCs, optimizing sales strategies, and bringing brand stories to life through livestreams, this is the role for you.

Kewajiban

• Recruit the Best MC Talent: Identify, engage, and recruit dynamic MCs who align with each brand’s voice and deliver exceptional livestream experiences.
• Create Winning Campaigns: Collaborate with Key Account Managers (KAM) to develop effective voucher strategies and sales mechanics that drive maximum revenue.
• Brief for Success: Prepare MCs with clear briefs to ensure they convey the right brand message and hit key points during livestreams.
• Calendar & Schedule Management: Manage and optimize livestream calendars to ensure sessions are scheduled at the best times, especially when TikTok offers voucher giveaways. Work closely with the TikTok team and internal teams to maximize visibility and sales impact.
• Optimize Performance: Monitor livestream sales performance and content quality, making real-time adjustments to achieve KPIs and maximize impact.
• Build Partnerships: Foster long-term relationships with top MCs and influencers to continuously raise the standard of livestream content.
• Stay Trendy & Strategic: Keep up with livestream trends and develop new strategies to keep our content fresh, engaging, and effective.

Kualifikasi

• Educational Background: Bachelor’s degree in any major (preferably in Advertising or related fields).
• Experience: 1-3 years in KOL or influencer management, especially within beauty, fashion, or agency environments.
• Platform Knowledge: Strong understanding of major social platforms, including TikTok, Instagram, and Facebook.
• Passion & Network: Love for pop culture, social media, and influencer marketing, with an existing network of influencers being a big plus!
• Analytical Mindset: Ability to monitor progress, identify areas for improvement, and adapt strategies to meet goals.
• Excellent Communication: Top-notch written and verbal communication skills to build relationships and convey messages effectively.
• Calendar Management Skills: Strong organizational skills to optimize livestream timing and align with TikTok campaigns and giveaways.