Marketing Lead, Skincare

Coty (Thailand) (Bangkok, Bangkok City, Thailand)

Bangkok, Thailand

Since 1904, Coty has fearlessly pioneered innovation across the beauty industry. We have a reputation for breaking new ground; a history of ‘firsts’ and ‘bests’ that has laid the foundation for the industry as we know it today. For over a century, our brands have been empowering people to express themselves and create their own vision of beauty. It’s a legacy we’re proud to own and grow. We work hand-in-hand with our people, our partners and our customers. Together, we unleash every vision of beauty. We stand for the beauty of diversity and the diversity of beauty - celebrating and inspiring all the expressions of beauty that exist and that will exist. We honor you, and we honor our planet. We create Beauty That Lasts. A beauty that is both good to people and the world. Our mission is to create a forward thinking beauty; Products that provide new, innovative and simply better science based solutions. Let’s keep making over the beauty world TOGETHER.

Detail posisi

COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. The Marketing Lead is responsible for providing guidance to the marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans, and building awareness and positioning for the company’s brands to drive brand success and achieve market share, revenue, and profit objectives.

Kewajiban

• Plan, develop and implement marketing strategies, business plans, forecasts, marketing communication
• Develop and implement the annual country marketing plan/budget and P&L.
• Direct the development of launch plans and channel plans in line with the annual planning cycle, including quarterly revisions in line with corporate requirements.
• Direct the ongoing and launch forecasting activities of the brand teams in line with the monthly forecasting cycle across categories to ensure defined service levels and inventory targets are achieved.
• Lead, coordinate and monitor the implementation of brand marketing plans to deliver budgeted profit, sales, market share and other key brand health indicators.
• Develop media plans at the country level in line with category media strategy and brand license requirements where applicable and be responsible for the allocation and management of the media budget.
• Develop the digital marketing plan in line with the digital marketing strategy for the category and license requirements where applicable.
• Develop and manage strategic and mutually beneficial relationships with external agencies and manage key advertising programs with media partners at a strategic level.
• Direct the development of PR strategy and collaborate with the PR team to ensure the most effective tailoring of PR strategy to the local market in line with global requirements.
• Lead and direct the development and delivery of strategy presentations and special project presentations to key accounts in conjunction with the Commercial Excellence team.
• Work closely with the Commercial Excellence team to develop channel specific sales strategies and monitor execution ensuring alignment with global category objectives.
• Lead and direct the operational activities of the brand marketing teams and coordinate team efforts for the achievement of short- and long-term business objectives.

Kualifikasi

• Proven experience in marketing, preferably in the beauty or skincare industry.
• Strong analytical skills and experience with P&L management.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively with cross-functional teams.
• Experience in digital marketing and media planning.
• Strong project management skills and ability to manage multiple priorities.