Senior Brand Manager
Detail posisi
The Senior Brand Manager is responsible for developing and executing marketing strategies for brand management, overseeing product launches, and managing budgets and performance metrics.
Kewajiban
• Plan, propose, manage and monitor product annual marketing plan, including strategy and activity
• Plan, propose, manage and monitor budget and expenses; Report variances on implementation
• Manage specific brand marketing strategy; Coordinate and execute new product launch & re launch, including ATL & BTL promotion strategy
• Plan, manage, and monitor product marketing communication strategies and programs (e.g. packaging, advertising, etc.)
• Set up yearly and monthly sales target; Manage and monitor sales force
• Manage and monitor distributor performance based on assigned products
• Manage collection of consumer research data; Review and analyze consumer research data for inputs to develop new products or re-launch existing products
Kualifikasi
• Education background minimum Bachelor's Degree in any field from reputable university
• Minimum 8 year(s) exposure in Marketing and brand management
• Minimum 5 year(s) of working experience as OTC Brand/Product Manager in FMCG/pharmaceutical industries with same position (Manager Level is a must)
• Having experience to handle big brand/product portfolio with 360 marketing strategy
• Having experience to lead collaborations with creative, digital and media buyers agencies
• Having excellent communication, good interpersonal and presentation skill
• Fluent in English (oral & written)
• Willing to travel extensively to all our branches throughout Indonesia