CJ MORE, one of the most popular Thai retailers. To establish itself apart from competitors, CJ MORE would launch a new business in 2020 under the theme "More Than a Supermarket." Being more than simply a supermarket and convenience store to fulfill all of consumers' needs and differentiate from other peers in the same market with our strong store brands such as Nine Beauty, Bao Cafe, Uno and A-Home. The firm is moving forward and growing its own retail brand to better serve its consumer groups, with the goal of becoming a public company in the future.
CJ MORE is a unique iteration of the typical supermarket, providing a wide variety of products and services and consumer goods at reasonable prices. The company has expanded substantially over the last 18 years. There are now more than 1000 branches operational in over 42 provinces nationwide.
The Offline Marketing Manager (In-Store/POSM) is responsible for creating and implementing in-store media strategies that align with corporate branding and target markets, as well as managing POSM displays and their effectiveness across multiple locations.
Kewajiban
• Creating and implementing an in-store media strategy. Ensuring the strategy is in line with the corporate branding and target market.
• Planning and executing POSM type, design, material, and placement to be located properly in the stores.
• Ensuring uniformity of POSM displays across multiple store locations.
• Analyzing POSM effectiveness logically and making recommendations for improvement.
• Liaising with other teams with clearly defined brief i.e., creative team, graphic design team, commercial team, etc.
• Researching and sharing local retail trends and interesting POSM that will reflect the in-store media strategy
Kualifikasi
• Bachelor’s degree in related fields.
• Minimum of 3 years of responsible experience in a related field.
• Understanding consumer insights and customer journey of retail business.
• Excellent analytical thinking and communication skills.
Keuntungan
Huneety A.I Salary Estimate
45,000 - 80,000 THB per month
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