Social Commerce Manager

Central Retail (Bangkok Metropolitan Area)

Bangkok, Thailand

Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading multi-format and multi-category retailing platform in Thailand. Central Retail is also growing internationally, securing leadership status in Italy, and becoming one of the leaders in Vietnam.

Detail posisi

The Social Commerce Manager is responsible for developing and implementing strategies to drive sales through social commerce channels, creating engaging content, managing category and channel strategies, optimizing sales, gathering customer insights, and reporting on performance metrics.

Kewajiban

• Develop and implement social commerce strategies to drive sales for chat&shop, FB Live, and TikTok Shop.
• Collaborate with the marketing team to align social commerce initiatives with overall marketing goals.
• Drive number of customers and sales on new sales channels (social commerce)
• Create engaging and high-quality content tailored for various social media platforms (e.g., Instagram, Facebook, TikTok).
• Coordinate with designers, photographers, and videographers to produce compelling visuals and videos.
• Manage the channel and category strategy and execution plan to on board the right assortment by channel for assigned categories.
• Initiate and drive commercial planning and channel promotion to drive sales and excitement to customers.
• Working closely with operation team and merchandising team to ensure E2E support of social commerce sales channel.
• Management LIVE slot and booking process of brands that want to join LIVE.
• Implement social media advertising campaigns to boost product visibility and sales.
• Monitor and analyze sales data to identify trends and opportunities for growth.
• Gather and analyze customer insights and feedback to inform content creation and strategy adjustments.
• Conduct regular market research to stay updated on social commerce trends and best practices.
• Prepare regular reports on social commerce performance, including key metrics such as engagement rates, conversion rates, and sales.
• Use analytics tools to track and measure the success of social commerce initiatives.
• Utilize social media tools and analytics to monitor performance and adjust strategies accordingly.

Kualifikasi

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in social media marketing, e-commerce, or a related role.
• Strong understanding of social commerce trends and best practices.
• Excellent written and verbal communication skills in Thai and English.
• Proficiency in social media management tools and analytics platforms.
• Creative mindset with the ability to produce engaging and innovative content.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a team.
• Experience in the retail or fashion industry is a plus.