Media Planning and Buying Manager (Offline Media Focus)

Central Retail (Bangkok Metropolitan Area)

Bangkok, Thailand

Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading multi-format and multi-category retailing platform in Thailand. Central Retail is also growing internationally, securing leadership status in Italy, and becoming one of the leaders in Vietnam.

Detail posisi

We are seeking a Media Planning and Buying Manager with expertise in offline media to develop and execute effective media strategies that enhance brand awareness and achieve lead generation goals.

Kewajiban

• Develop and implement offline media strategies for marketing communication campaigns, ensuring alignment with brand objectives and marketing funnels.
• Identify target audiences and analyze their behavior, routines, and characteristics to inform media planning.
• Select the optimal combination of offline media outlets for campaigns, ensuring cost-efficiency and maximum reach.
• Negotiate rates, ad space, and airtime with media outlets while monitoring media trends to maximize return on investment (ROI).
• Plan and execute media activities based on seasonal patterns and usage trends, ensuring campaigns are timely and impactful.
• Collaborate with external partners such as media agencies and media owners, as well as internal teams, to define target groups, channels, and campaigns.
• Lead the optimization of media spend by monitoring campaign performance, providing actionable feedback to improve outcomes.
• Stay updated on offline media tools and technologies, identifying future opportunities to enhance efficiency and results.
• Build and maintain strong relationships with media owners, ensuring accurate and up-to-date statistics, circulation, and viewership data.

Kualifikasi

• Bachelor’s or higher degree in Marketing, Business Administration, or a related field.
• At least 3 years of direct experience in media planning and buying, with a strong focus on offline media such as in-store media and OOH media.
• Proven knowledge and expertise in planning, developing strategies, and collaborating with advertising agencies.
• Excellent communication, problem-solving, and analytical skills.
• Strong creativity and a positive, can-do attitude.
• Ability to think strategically while executing tasks tactically.
• Skilled at managing multiple priorities and performing effectively under pressure and tight deadlines.
• In-depth understanding of various offline media platforms and their capabilities.
• Strong team leadership skills to inspire and align team members with company goals.