Head of Brand -Fashion

Central Retail (Bangkok Metropolitan Area)

Bangkok, Thailand

Central Retail Corporation Public Company Limited (“the Company” or “Central Retail”) is the leading multi-format and multi-category retailing platform in Thailand. Central Retail is also growing internationally, securing leadership status in Italy, and becoming one of the leaders in Vietnam.

Detail posisi

The Head of Brand - Fashion is responsible for managing the brand's P&L and EBIT, leading various functions, and ensuring effective product placement and marketing initiatives to drive sales growth.

Kewajiban

• Fully responsible and manage P&L and EBIT of the brand in the portfolio
• Plan and manage a set of KPI’s to achieve overall budgets including sales, margin, inventory, markdown costs, provision management, staff costs, and OTB budget
• Lead all functions in the brand under responsibility including of sales, operation, marketing & CRM, product sourcing and strategy, visual merchandising, stock management and business expansion are in line with the principal alignment
• Plan and oversee all aspects of products and marketing initiatives and activities such as the setting of style and brand guidelines as well as brand vision and value proposition
• Ensure effective product placement relative to market opportunity
• Lead and understand consumer behaviors including analysis of competitive brand and product, and sales forecasts and relevant financial reports, to support brand and product management effectively
• Understand and drive retail concept “Omnichannel” for applying in own function to improve and enhance productivity and sales growth
• Forecast, monitor, and analyze sales, promotion, and inventory performance
• Collaboratively cross-functionally with key stakeholders inside and outside e.g. Marketing, Sales Operation, Finance, Supply Chain, and Brand Principle Lead and manage a team to ensure high and effective performance

Kualifikasi

• Bachelor’s degree in business, Advertising, and Marketing, Economics or related field
• Minimum of 7-10 years of experience and team management
• Have excellent written and verbal communication skills
• Analytical skills, creative, innovative, business and entrepreneur mindset
• Have budget-management skills