Performance Media & ROI Specialist
CardX Thailand
Thailand | Bangkok
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Terakhir diperbarui 1 minggu yang lalu
CardX Thailand
Lowongan Pekerjaan di CardX Thailand
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Performance Media & ROI Specialist
CardX Thailand (Bangkok City, Thailand)
Bangkok,
Thailand
CardX is a financial business group under SCBX Co., Ltd, it offers the digital financial platform, providing the credit card services and personal loan products
Detail posisi
Kewajiban
• Develop, launch, and manage performance-driven media campaigns across multiple channels, including Google Ads, Facebook Ads, Instagram, Tiktok, LinkedIn, Twitter, and other relevant platforms.
• Collaborate with cross-functional teams (creative, data, etc.) to ensure alignment on campaign goals and creative assets.
• Conduct keyword research, audience targeting, and competitor analysis to inform and refine campaign strategies.
• Stay up to date with digital media trends, digital analytics, digital platform updates, and media best practices to bring innovative ideas to campaigns.
• Continuously monitor campaign performance and adjust targeting, ad copy, bids, and budgets to optimize key performance indicators (KPIs), such as CPA, ROAS, and CTR.
• Analyze campaign data to provide actionable insights and optimize campaigns for maximum performance.
• Provide regular performance reports to internal stakeholders, identifying trends, insights, and areas for improvement.
• A/B test various elements of the campaigns, including ad copy, creatives, landing pages, and targeting to continuously improve results.
• Lead in the setup of media tracking and analytics to accurately measure campaign effectiveness across all platforms.
• Analyze data from campaigns and performance media tools to identify trends, areas of opportunity, and improvement for ongoing campaign performance.
• Collaborate with data teams to measure the impact of campaigns on business goals and to ensure accurate tracking of all conversions.
• Manage marketing investment and media spend efficiently to ensure campaigns stay within allocated budgets while maximizing ROI.
• Forecast and report on performance against set budgets and KPIs.
• Manage media payment and invoicing process with procurement and media partners, ensuring timely and accurate reconciliation of media spend, tracking of invoices, and ensuring compliance with payment terms.
• Serve as the main point of contact, leading marketing budget planning and tracking in collaboration with the finance team and other marketing units.
Kualifikasi
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5+ years of experience managing paid media campaigns (Google Ads, Facebook Ads, etc.) in a performance marketing role.
• Strong analytical skills with experience in data analysis and media optimization.
• Proficiency in media buying tools (Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.) and analytics platforms (Google Analytics, etc.).
• Experience with A/B testing.
Tentang CardX Thailand
CardX is a financial business group under SCBX Co., Ltd, it offers the digital financial platform, providing the credit card services and personal loan products