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E-Commerce Manager

Boots Retail (Thailand) Ltd. (Din Daeng)
Bangkok, Thailand 🇹🇭
The Thailand’s leading pharmacy-led health and beauty retailer “Our diversity and inclusion vision is to create a culture where diversity and inclusion is at the center of everything we do; powering greater collaboration and innovation, and inspiring us to help people across the world lead happier, healthier lives. We are an equal opportunities employer on a mission to attract, develop and engage employees who reflect the diverse customers, patients and communities we serve, and to foster an inclusive culture where everyone feels respected, valued and excited to drive superior business performance.” We are a member of Walgreens Boots Alliance the world’s biggest healthcare and well-being service provider with more than 270 stores in Thailand and 12,000 around the world. We operated in Thailand since 20years ago and serve more than 400,000 customers per week in order to help people have a healthier and happier lives. From past successes and business expansion, now we are looking for high caliber people with creative mindset and can do attitude to work with us in many positions. This is the opportunity to explore your exciting experience and the time to show case your talents. If you are looking for the challenging jobs, work with professional company and excellence people, open and creative environment, please submit your applications to join us to be the part of our success.

Detail posisi

The E-Commerce Manager is responsible for executing strategies to drive online sales growth across multiple channels, managing campaigns, and developing strong relationships with platforms to enhance performance.

Kewajiban

• Execute E-commerce strategies to drive online sales growth.
• Manage all aspects of E-Commerce business across multiple channels, including own-website, consignments, marketplace, and social commerce especially in Lazada, Shopee, and TikTok shop.
• Lead in campaign planning and target setting in all online channels, plan demand and investment for all online campaigns.
• Initiate online marketing strategy to drive better traffic, and sales conversion to meet objective and KPI target.
• Develop, execute, and analyze marketing campaigns to meet E-Commerce team goals on yearly, quarterly, monthly, and weekly basis.
• Establish strong relationship with platforms (Shopee, Lazada, TikTok), taking lead on agency and account management.
• Develop and execute JBP (Joint Business Plan) with platforms by negotiating on visibility and support to drive growth performance.
• Oversee e-commerce market trends and competitors for the purpose of building long-term and short-term marketing campaign strategies.
• Coordinate with internal departments, regional E-Commerce team, and 3rd party service partners to ensure deliverables in timely manner.
• Seek opportunity to grow in other online channels.
• Lead the digital team and achieve digital marketing targets, including lead generation and campaigning.
• Optimize spend and performance based on campaign goals.
• Deliver and conduct strategies both externally and internally.
• Conceptualize and work on online marketing data.
• Manage e-commerce budgets including advertising campaign and promotion spend.
• Collaborate with internal teams for pricing, promotions, inventory, fulfilment, finance and marketing activities.

Kualifikasi

• Minimum 4-5 years of professional work experience in e-commerce management.
• Hands-on experience in any mainstream advertisement management, re-marketing and web analytic tools like Google AdWords, Facebook, Google Display Network (GDN), DoubleClick, Google Analytics, Google Tag Manager, Super metrics, etc.
• Broad knowledge of best digital practices.
• Proven track record of successfully developing online campaign strategies.
• Experience in performance marketing.
• Background in Fashion/ Retail products experience is preferred.
• Good mentor and team player.
• Strong logical and analytical skills.
• Relevant understanding of retail and e-commerce market.
• Strong English and Thai and presentation skills.
• Excellent written and verbal communication skills.
• Excellent computer skills (Excel, Microsoft Word, PowerPoint).
• Critical thinking and negotiation skills.