Marketing Executive
Detail posisi
As a Marketing Executive at Biomedia Thailand, you will play a role in our dynamic team, working closely with the Assistant Marketing Manager and Regional Teams, and coordinating with external stakeholders, including marketing agencies. You will be instrumental in developing creative content for online channels such as Facebook and Line, supporting promotional activities, organizing company events. Proficiency in basic Excel functions is essential. Based at our sales office in Bangkok, Thai Virawat building (next to Wong Wian Yai BTS station).
Kewajiban
Key Responsibilities:
• Build corporate awareness and ensure top-of-mind recall for the assigned verticals.
• Collaborate closely with Partner/Principals, Product Teams, Sales Managers, and Marketing colleagues to execute daily tasks, digital marketing campaigns by working with digital marketing specialists, coordinators, and agencies/vendors.
• Content Strategy & Creation: Develop and implement a robust content strategy tailored to target audiences, ensuring consistent messaging across all digital platforms. This includes creating engaging, informative, and compelling content that aligns with Biomedia’s brand values and marketing objectives. While the creative design work will be handled by external agencies, you will oversee the content development process, ensuring that all materials meet strategic goals and brand standards.
• Social Media Marketing: Oversee the development and implementation of social media strategies to increase brand awareness and customer engagement.
• Data and Result Monitoring: Continuously monitor, analyze, and report on the performance of all marketing activities. Utilize data-driven insights to refine strategies, improve ROI, and achieve better outcomes.
• Plan and coordinate participation in industry events, trade shows, and conferences to enhance brand visibility.
• Manage print advertising campaigns and the creation of marketing collateral where needed.
• Conduct training for new users on the CRM platform.
• Ensure data quality and maintenance, conducting regular data cleaning and addressing data issues.
Kualifikasi
Qualifications:
• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 1 year of experience in marketing, preferably within B2B and the healthcare or technology sector.
• Experience with digital marketing, social media management, and content creation.
• Proficiency in basic English and Excel functions.
• Strong communication and collaboration skills.