Marketing Trade Plan

Big C Supercenter Public Co., Ltd. (Phra Khanong district, Bangkok City, Thailand)

Bangkok, Thailand

Big C Supercenter Public Company Limited is one of the leading retailers in Thailand and Southeast Asia. As a subsidiary of Berli Jucker Public Co. Ltd., one of the top 20 stock-listed Thai companies by Market Cap, we operate hypermarkets, supermarkets and convenience stores in Thailand and closely support our sister companies B’sMart in Vietnam and M-Point Mart in Laos. Big C is a true multi-format retailer: Our “Big C Supercenter” (hypermarket) and “Big C Market” (supermarket) stores offer fresh and dry food, clothing and accessories, electric appliances, and home decor and accessories; Mini Big C convenience stores provide convenience and grocery items for daily use; our Pure Pharmacy stores offer health, beauty, pharmaceutical and well-being products. Moreover, our customers can order directly on Big C Shopping Online www.bigc.co.th, we deliver all our products in 2 hours (in BKK / include fresh food) and we deliver next day or they can pick up in our stores upcountry. Our stores also provide rental spaces to 3rd party tenants. Big C operates 980 retail outlets comprising of 131 Hypermarkets, 59 Big C Markets, 464 Mini Big C stores, 142 Pure Drugstores and 184 shopping malls.

Detail posisi

The Marketing Trade Plan position involves developing trade strategies to enhance product visibility and sales within retail channels, while collaborating with sales and marketing teams to ensure alignment with brand objectives.

Kewajiban

• Development of Trade Strategies: Create strategies that promote product visibility and sales within retail channels, ensuring alignment with brand objectives.
• Retail and Channel Promotions: Plan and execute promotional campaigns and initiatives (e.g., in-store promotions, trade shows) aimed at retailers, wholesalers, and distributors.
• Market Analysis: Monitor market trends, competition, and sales data to adjust strategies and identify growth opportunities.
• Collaboration with Sales and Marketing: Work closely with sales teams to develop trade-specific marketing strategies and ensure consistent messaging across all channels.
• Performance Tracking: Measure the success of trade marketing activities by tracking sales performance and customer engagement in collaboration with sales teams.

Kualifikasi

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Proven experience in trade marketing or sales in retail industry.
• Strong understanding of retail and distribution channels.
• Demonstrated expertise in market analysis, trade strategy development, and performance tracking.
• Excellent communication, collaboration, and leadership skills.
• Ability to adapt to market changes and work in a fast-paced environment.