Brand Manager

Beiersdorf (Sathon)

Bangkok, Thailand

Beiersdorf is a leading international skincare company, with 2 major brands in Thailand, NIVEA and Eucerin. At Beiersdorf, we work as ONE team to deliver the best skin care solutions and also take initiative beyond skin care to all aspects of our communities, society, and environment. We unite our strengths to reach further and seek new ways to soothe the sore spots in people’s live.

Detail posisi

The Brand Manager is responsible for implementing effective marketing strategies and plans to achieve business objectives, optimizing media strategies, and analyzing business performance.

Kewajiban

• Implement the effective marketing strategies and plan to achieve business objective.
• Optimize media strategy and communication plan to be aligned with Marketing plan within the given budget.
• Consistently monitoring & analyzing business performance, market situation and competitors.
• Be a part of define concept of responsible sub-brand that will be springboard to reach business objectives.
• Be a part of define concept via Qualitative, Quantitative Research and Focus group.
• Implement via allocate budget in overall to meet business objective.
• Implement long-term strategy via align with product concept and product direction in order to support business objective.
• Be a part of process such as Develop TVC concept, agency brief, story board, shooting, TVC Evaluation.
• Co-coordinating agencies and cross functions to deliver the agreed plan according to brand strategy.

Kualifikasi

• Master Degree or Bachelor Degree in Marketing, Business Administration, and other related fields.
• At least 3-5 years experiences as Product / Brand Manager in multinational FMCG companies.
• Strong analytical, project management, strategic thinking skills.
• Active, energetic, result driven, easily to adapt with changes, creative, and good interpersonal skill.
• Good command in English both spoken and written.
• Good computer literacy.