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Detail posisi

The Senior Product Manager (Women Healthcare) is responsible for managing the Women Healthcare portfolio marketing strategies across various channels, leading brand development, and ensuring effective collaboration within the team.

Kewajiban

• Manage short, mid and long-term Women Healthcare portfolio marketing strategies in both hospital and drugstore channels
• Develop Brand and Portfolio Strategies in conjunction with Squad including brand activities & budget allocation
• Analyze and develop short-, mid- and long-term forecasts for focused brands
• Lead annual Integrated Brand Plan development in conjunction with brand squad, review brand activities and evolve in 90 days cycle
• Lead digital transformation of WHC portfolio marketing, identify and implement strategies to drive call-to-action, and tele-pharmacy
• Design commercial programs that leverage opportunities in drugstore Channel
• Maintain high customer focus through regular visits and analysis of marketing activation effectiveness
• Effectively communicate brand/portfolio strategies with field team and top must win account.
• Co-ordinate and assist field team to support target key doctors and hospitals
• Ensure effective Squad collaboration for the benefit of the brand
• Ensure field team activities are aligned with brand strategies.
• Organizing scientific meeting e.g. Symposium, product presentation, booth exhibition, PR activities to create disease awareness and product acceptance
• Manage brand portfolio as per brand life cycle
• Training to field team on brand knowledge, competitors’ profile, handling objections, brand strategies, detailing brand with brochure or medical paper
• Co-ordinate with squad team and cross function for any related issue
• Stock Management including commercial, sample
• Monitor production schedules for safety stock in each month
• Lead market research development
• Act as Brand Ambassador through internally and externally
• Perform other duties and handle special assignments given by Portfolio head
• Coaching associate Brand Manager on marketing capabilities and guide to develop suitable communication material to ensure the implementation of strategies within the channels
• Ensure all activities are conducted in a compliant manner

Kualifikasi

• Bachelor degree in Pharmacy or Medical Science, Master degree in Business Administration will be a benefit
• Minimum 3-5 years Experience in field team or brand management in pharmaceutical/nutrition or healthcare companies, is a benefit
• Experience in digital transformation
• Self-motivated, energetic, and open-minded
• Highly proactive and takes initiative
• Strong experience with project management
• Leadership capabilities
• Initiative and creative in various Marketing activities, promotional material meeting as well as in business development
• proactive in Marketing intelligence as well as effectively response
• Excellent organizational and interpersonal skills, including the ability to work in a fast paced and highly collaborative environment.
• Commercially credible in interactions with key business partners
• Attentive to details and a good problem solver.
• Excellent analytical skills including business and financial management
• Professional English communication
• Proficient in PC applications, including Microsoft office

Keuntungan