Product Marketing Manager

Atlas Copco (Thailand) (Chachoengsao)

Chachoengsao, Thailand

Great ideas accelerate innovation. At Atlas Copco, we have been turning industrial ideas into business-critical benefits since 1873. By listening to our customers and knowing their needs, we deliver value and innovate with the future in mind. Atlas Copco is headquartered in Stockholm, Sweden, with customers in more than 180 countries. In 2022, Atlas Copco had revenues of approx. BSEK141 (13 BEUR) and about 49 000 employees at year-end.

Detail posisi

Reporting to the Business Line manager, your mission will be ensuring that you support achieving company goals in terms of marketing, training, competence development, coaching the direct/indirect sales team, and helping achieve unit sales volume, targeted revenues, market share development, and focus segment development/management.

Kewajiban

The main responsibilities of the required position are:
• Implementation of the Industrial Air Division marketing strategy.
• Support our direct sales team & distributors in the other markets with the required sales tools and product knowledge.
• Initiate and follow up on the marketing plans and strategies to ensure achievement of overall divisional business objectives.
• Effective introduction of new products within the territory we cover.
• Support BLM for effective implementation of divisional business plans and giving feedback on product trends, competition, and market share developments.
• Support the sales team in their efforts to promote focus products.
• To ensure that the sales team is equipped with the right tools, brochures, C4C, and other items needed to ensure their full mobility.
• Organize the launch of new products, campaigns, webinars, sales trainings, and customer days, both physical & virtual.
• Work closely with the communication team both within the CC & Division to promote efforts on the digital marketing front to help generate digital leads & bring new prospects into our fold.
• Work on creating content like application stories, videos, and customer referrals that would be used in our digital marketing efforts.
• Monitor, analyze competitors’ activities, and develop competitors’ databases with sufficient products and prices comparisons to identify market share evolution.
• Close interaction with Business Line Manager in reviewing day-to-day business, including all various marketing activities for the area.

Kualifikasi

Qualifications:
• Bachelor's degree or master's degree in engineering.
• Previous experience in sales and marketing of compressed air equipment.
• Excellent business analysis, planning, and organizing skills.
• Preferably has good experience of air compressor product.
• Excellent command of English language, written and spoken. Knowledge of the local market & customers is an advantage.
• Strong interpersonal and communication skills.
• Very good presentation skills.
• Good teamwork spirit, self-motivated, and energetic.
• Customer service orientation and ability.
• Ability to perform while working under pressure.
• Extensive traveling within the region is required, as are Myanmar, Laos, and Cambodia.
• Innovative spirit to generate new business ideas to grow business.
• Ability to analyze information, draw conclusions, propose actions, and identify market opportunities.