Aroma Group was originally founded by the Wongwaree family to produce and distribute Sing Sam Dow, a traditional brand of Thai coffee. The business at Mongkolsawas shop grew around the important working principles of being enthusiastic, hard working and loyal, which in essence created a company that customers trusted and believed in.
Eventually when roasted and ground coffee beans became more popular than traditional Thai Coffee, we grabbed the opportunity to adapt ourselves to the new coffee drinking trends rather than let the situation turn into a crisis. With great enthusiasm and readiness for change, we learnt about the culture of freshly roasted coffee and the requirements of customers to develop a popular taste of coffee that is nowadays so widespread.
The beginning of Aroma’s roasted and ground coffee was therefore based on a special formula that combined talent with experience, whilst always maintaining our working principles throughout the company’s history. This has made our business grow steadily and stronger over the last 70 years, along with enhancing our reputation for producing good quality coffee in Thailand.
The Digital Marketing Manager will be responsible for implementing and managing tasks to maintain the brand image, increase sales volume, and focus on online marketing. This role will also support the Event & Exhibition team and the In-house Creative team.
Kewajiban
• Planning, development, and implementation of all digital marketing plans.
• Managing company social media tools and ensuring content is relevant, up to date, and engaging.
• Managing the accounting process for the Digital Marketing Budget.
• Working closely with internal departments and external agencies to implement marketing communication initiatives.
• Overseeing the implementation and approval process of creative artwork, packages, and labels.
• Participating in planning, implementing, and managing events and exhibitions.
• Providing monthly media reports on all digital marketing projects.
Kualifikasi
• Bachelor’s or Master's Degree in Marketing, Business Administration, or related fields.
• Minimum 4-5 years of experience in Digital Marketing and/or e-Commerce.
• Strong background in developing and implementing digital activities, preferably for FMCG brands.
• Experience in working cross-functionally and inspiring digital and eCommerce.
• Strong analytical and conceptual skills.
• Strong project and change management skills.
• Sound knowledge of SEO/SEM, display, native, social, in-app media.
• Technically savvy with an understanding of digital tools and solutions.
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