Assistant General Manager

Aroma Group was originally founded by the Wongwaree family to produce and distribute Sing Sam Dow, a traditional brand of Thai coffee. The business at Mongkolsawas shop grew around the important working principles of being enthusiastic, hard working and loyal, which in essence created a company that customers trusted and believed in. Eventually when roasted and ground coffee beans became more popular than traditional Thai Coffee, we grabbed the opportunity to adapt ourselves to the new coffee drinking trends rather than let the situation turn into a crisis. With great enthusiasm and readiness for change, we learnt about the culture of freshly roasted coffee and the requirements of customers to develop a popular taste of coffee that is nowadays so widespread. The beginning of Aroma’s roasted and ground coffee was therefore based on a special formula that combined talent with experience, whilst always maintaining our working principles throughout the company’s history. This has made our business grow steadily and stronger over the last 70 years, along with enhancing our reputation for producing good quality coffee in Thailand.