Trade Marketing Executive

Amorepacific (Thailand) Limited

Amorepacific (Thailand) Limited (Pathum Wan)

Bangkok, Thailand

Since its foundation in 1945, AMOREPACIFIC has had a single, clear mission: to present its unique perception of beauty, namely what it calls the ‘Asian Beauty’ to global customers. As the leading Korean cosmetics company, the beauty ideal that AMOREPACIFIC seeks is the ‘beauty that creates harmony between the inside and the outside, based on deep understanding of nature and human.’ AMOREPACIFIC has devoted its best to realize and promote such ‘Asian Beauty’ around the world. AMOREPACIFIC is a global brand company with nearly 30 cosmetics, personal care, and health care brands – many of which are immensely popular with global customers around the world –including Sulwhasoo, LANEIGE, Mamonde, Etude, and Innisfree.

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Fungsi pekerjaan: Pemasaran

Industri: Kesehatan dan Medis Kemewahan FMCG dan Katering

Detail posisi

The Trade Marketing Executive is responsible for planning and implementing product launches, developing trade marketing plans, and maximizing brand visibility in retail channels.

Kewajiban

• Plan and implement new product launches via planograms, in-store visibility drive and timely roll-out in the trade
• Coordinate the new product launch plan with across functional teams (e.g. marketing, Supply Chain, Headquarter)
• Execute timely listing in of new products according to planned conversion and phasing strategy in key account channel
• Develop and implement trade promotion plan to drive brand awareness, product visibility, sales growth within designated retail channels
• Develop and implement trade marketing plans and promotional campaigns to drive brand awareness, product visibility, and sales growth within designated retail channels
• Maximize in-store brand visibility, distribution, merchandising, and planogram optimization
• Review business, budget and inventory performance on a weekly basis and drive short to medium term actions for growth opportunity
• Build and maintain strong customer relationships with key retail partners and negotiate agreements for promotional placements, shelf space, and in-store visibility
• Responsible for assigned channel P&L, manage trade spend, evaluate promotion performance and effectiveness and ROI
• Monitor and evaluate the effectiveness of trade promotions and in-store promotions and identify opportunities for upselling, cross-selling, and expansion with aim at maximizing sales for assigned accounts to achieve sales target
• Monitor the marketing strategies and market dynamics of competitors, adjust our strategies in a timely manner, and ensure the company's competitive advantage
• Work closely with logistics team to ensure availability of stocks according to promotion plan
• Work closely with in-house designers to design marketing collateral to attract the customers as well as uplift visibility
• Perform ad-hoc duties as assigned

Kualifikasi

• Bachelor's degree in business administration, marketing, or a related field
• At least 3 year experiences in sales, key account management, or trade marketing with FMCG or cosmetics industry
• Possess experience working with Modern trade, convenient store is an advantage
• Proven ability in multi-tasking, prioritizing workload, high attention to detail
• Ambitious, assertiveness, self-motivated and result oriented with strong interpersonal and negotiation skills
• Excellent command of both verbal and written English
• Able to work under pressure and handle tight schedule independently

Keuntungan

Huneety A.I Salary Estimate

20,000 - 46,000 THB per month