PR and Market Communication Executive

Amorepacific (Thailand) Limited

Amorepacific (Thailand) Limited (Pathum Wan)

Bangkok, Thailand

Since its foundation in 1945, AMOREPACIFIC has had a single, clear mission: to present its unique perception of beauty, namely what it calls the ‘Asian Beauty’ to global customers. As the leading Korean cosmetics company, the beauty ideal that AMOREPACIFIC seeks is the ‘beauty that creates harmony between the inside and the outside, based on deep understanding of nature and human.’ AMOREPACIFIC has devoted its best to realize and promote such ‘Asian Beauty’ around the world. AMOREPACIFIC is a global brand company with nearly 30 cosmetics, personal care, and health care brands – many of which are immensely popular with global customers around the world –including Sulwhasoo, LANEIGE, Mamonde, Etude, and Innisfree.

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Fungsi pekerjaan: Pemasaran

Industri: Kesehatan dan Medis Kemewahan FMCG dan Katering

Detail posisi

The PR and Market Communication Executive is responsible for planning, developing, and executing PR strategies to support brand-level priorities, managing KOL and influencer campaigns, and overseeing the creation of PR content and performance metrics.

Kewajiban

• Plan, develop, and execute PR strategies to support Brand-level priority concepts, campaigns, and events
• Initiate brand campaign
• Supervise external PR agency on setting measurable objectives for new idea generation, media coverage and agency budgets
• Develop PR contents including press releases and other relevant PR materials for product launches, KOL social media posts, campaigns and promotions
• Manage KOL / Influencer seeding plans to drive brand awareness and establish targeted brand positioning
• Manage the creation of mock-ups, social media contents
• Develop and maintain a content calendar for PR and events, ensuring that all activities are scheduled and executed on time
• Develop and manage brand video content and production
• Track, report, and analyze all performance metrics for marketing campaigns, communication strategy and recommend area improvement
• Efficiently manage budgets across various media channels
• Perform ad-hoc duties as assigned

Kualifikasi

• Bachelor's Degree in Marketing, Communications or a related field
• Minimum 3 years’ experience in brand communication in Cosmetics is an advantage
• Self-starter and capable of working under minimum supervision
• Excellent written and verbal communication
• Good command of English
• Willing to go the extra mile and be able to work under pressure and tight deadlines
• Flexible and well organized with sense of priorities

Keuntungan

Huneety A.I Salary Estimate

20,000 - 46,000 THB per month