E-Commerce Executive
Detail posisi
The E-Commerce Executive is responsible for driving e-commerce strategies that integrate with offline marketing plans to achieve commercial impact and meet KPIs. This role involves managing the online store operations, optimizing the shopping experience, and analyzing consumer data to improve performance.
Kewajiban
• Drive e-commerce strategies integrated with offline marketing plans to deliver commercial impact that meets KPIs (traffic, conversion, site experience etc.)
• Optimization of the onsite shopping experience to increase conversion rate
• Manage daily operation for brand’s online store across all e-commerce platforms such as Lazada, Shopee, TikTok to drive improvement in conversion rates, cart value and improve customer experience
• Monitor and analyze consumer data on platform and performance against traffic and campaign spend goals
• Evaluate eCommerce campaign and spend effectiveness to ensure positive ROI and recommend data driven learnings for future campaigns
• Drive e-commerce growth via tactical campaigns with established eCommerce campaign ecosystem (consumer journey) such as 11.11 etc.
• Deliver monthly reporting on sales summary, history, key insights and promotional spending to make recommendations for ad campaign changes and future promotions and drive business KPI’s
• Manage P&L and budget to ensure business drivers stay within budget and promotional allowance goal is met
Kualifikasi
• Bachelor’s degree in Marketing, Business Administrative or related fields
• Minimum 2 years of relevant working experience with proven sales record in Beauty, cosmetics, or skin care
• Excellent English verbal and written communication
• Willing to go the extra mile to meet the customers and company need
• Sales driven and result-oriented